Freelance Copywriter

6 months ago


Toronto, Canada Omnicom Health Group Full time

Overview:
At SimplyTold, our mission is to inspire change in the world of healthcare through simple storytelling and stronger connections. Our team of creative minds, medical science lovers, strategic innovators, and technology thought leaders work in a truly collaborative way. We believe that kindness makes a difference. We listen. We learn. We ask questions. And we arrive at meaningful stories that cut through complexity.

As a SimplyTold employee, you are part of a tenacious, agile, growing group, where everyone has an impact on the future of the agency. You are also part of Omnicom Health Group, the largest healthcare marketing and communications network in the world, which means access to countless on-demand learning and development programs.

If you’re ready to start your next great chapter at a company that cares, we’d love to hear from you.

**Role -**

The Copywriter may work independently or collaboratively with Team members to develop conceptual ideas and creative platforms that are on strategy. The Copywriter is responsible for using their writing and referencing skills to enhance the Agency’s copy offerings to the Client. The Copywriter is responsible for understanding the copy platform for each assigned account. The Copywriter is expected to be one of the main writers on an account while maintaining consistent daily communication with their respective Associate Creative Director. The Copywriter will have the opportunity to prepare work for client presentations, as well as oversee and provide input on any work from Junior Copywriters.

**Responsibilities -**
- Demonstrate ability to create and develop conceptual work that is on strategy, with regular supervision
- Have understanding of basic marketing principles
- Demonstrate excellent writing skills, including medical topics and marketing copy
- Prepare work for Medical/Legal/Regulatory approvals, with an understanding of compliance with relevant regulations
- Demonstrate ability to accurately reference and annotate all work
- Understand and interpret medical and scientific information that pertains to Agency brands
- Develop accurate and compelling materials for a variety of media including print, digital, broadcast, and experiential
- Work closely with editors to ensure accuracy in all work
- Develop knowledge of Client’s business—both the brand itself and people involved
- Work with suppliers and production to oversee the execution of their work, as required
- Interact daily and maintain positive relationships with colleagues

**Additional Responsibilities**
- Foster a positive team atmosphere and establish credibility internally and externally
- Ensure that all materials produced are accurate and represent agency well
- Uphold quality standards in servicing the Client
- Coming up with insightful, relevant, and objective driven ideas that build the brand’s presence and personality.
- A team player who is always open to collaborating to tackle rapid turnaround times, capture trending moments, and deliver and receive feedback, all while keeping a positive and proactive attitude towards content creation

**Qualifications**
- University degree, MSc or other postgraduate training an asset
- Knowledge, background, and/or interest in science and medicine
- 2+ years of experience in healthcare advertising writing, including HCP tactics
- Ability to understand data and clinical studies, and translate scientific concepts into persuasive marketing materials
- Strong knowledge of agency/copy/editorial process
- Passion for science and healthcare
- Copywriter portfolio, or “spec” portfolio demonstrating strong creative abilities
- Attention to detail and can work independently
- Familiarity with Canadian, US, and global regulatory requirements
- Excellent oral communication and presentation skills

**Simply Told Values**

**Simply **_Connected_
- Actively engage and show your passion for the work
- Listen to understand rather than respond
- Work together toward common goals and embrace feedback along the way

**Simply **_Courageous_
- Be bold enough to share your opinions—and brave enough to change them
- Take accountability for your own actions and reactions, and hold others accountable for theirs
- Step out of your comfort zone and don’t be afraid to take smart risks

**Simply **_Considerate_
- Go out of your way to show gratitude and kindness
- Be respectful of others’ ideas & opinions and embrace diverse perspectives & backgrounds
- Reach out to offer help and put your hand up to ask for help.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for


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