Content/ Social Media Strategist
1 month ago
Are you our future Content/ Social Media Strategist?
We’re looking for an all-star content manager to join our growing team as the owner of
our inbound marketing initiatives and social media. Your goal will be to help us drive _qualified _traffic, leads, and sales by establishing our company as the #1 trusted authority in the light duty trailer and truck deck industry.
Our content/ social media Strategist must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with written content performance, content
management, and analytics.
**Responsibilities**:
- Own the content strategy that allows for consistent publication of the types of
content that drives revenue and significantly impacts sales.
- Currate and produce Social Media content for all platforms
- Edit, proofread and improve writers’ posts.
workflows.
- Work closely with sales team to identify content topics and develop editorial
calendar.
- Rely on content analytics and reporting to inform decisions.
- Lead search engine optimization (SEO) efforts for website and content.
- Produce premium content, including ebooks, pillar pages, and other offers used to
convert our audience.
- Distribute content via social media for community engagement and long-term
content promotion.
- Professional development and continued education in relevant areas (e.g., content
technology, HubSpot certifications, writing proficiency).
Educational background
A degree in English, Journalism, and Public Relations is highly preferred but not
mandatory. Commensurate experience will be considered.
Skills and required knowledge
- A true passion for writing.
- Impeccable writing and editorial skills, with an outstanding command of the
English language.
- An understanding of common editorial style guides, e.g. AP Style, Chicago Manual
of Style, etc.
- Clear articulation of the business goal behind the creation of a piece (or series) of
content.
- Project management skills to manage editorial schedules and deadlines within
corporate and ongoing campaigns.
- Incredible people skills.
- Has experience with programs such as HubSpot, Google Analytics, Google Search
Console, and SEMRush.
- Has interview skills and is a curious and thoughtful listener.
- Understands how to use data to inform all strategic decisions.
- Operates well with giving and receiving feedback.
- Has a team mentality.
- Bonus skills: HubSpot experience, print or broadcast journalism training.
Pay: $35,000.00-$65,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Store discount
Schedule:
- Day shift
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Bonus pay
Work Location: In person
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