Brand Coordinator, Hockey

3 weeks ago

Calgary, Canada CT Corporation Full time

**Help us boldly shape retail in Canada**

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

At Canadian Tire we work flexibly embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

**Our Commitment to students**
- Work in an environment that supports, and fosters knowledge sharing and provides key experiences to increase capabilities through projects or objectives.
- There will be specific and measurable objectives/goals that will support learning & achieving relevant business deliverables.
- Continue to support Canadian Tire’s culture of learning from others, continuous improvement, agility, growth and innovation.
- Investment in the community to create a talented diverse workforce for Canada and Canadian Tire’s future.
- Building & strengthening student social engagement throughout their education and pursuit of their career through ongoing communication and relationship building.

**Position Summary**:
**What you’ll do**:

- Act as a brand steward, helping to protect and communicate the brands and their respective guidelines both internally and externally
- Proactively coordinate and communicate with cross-functional teams including Product, Design, Merchandising, and Strategic Marketing to execute seasonal marketing initiatives, product launches, and special projects
- Support new product launches through the development of go-to-market strategies, key storylines, copy points and owned channel marketing tactics
- Analysis of market, competitive, retail sales and consumer data to generate insights and provide recommendations in support of annual and multi-year strategic brand planning
- Support the development of brand management processes and capabilities, including competitive analysis, architecture mapping, planning, measurement, standards, and governance
- Work with external agencies to lead the development of brand assets, including photography and video, to effectively communicate key storylines across customer touchpoints
- Provide brand support and content to retail marketing teams to ensure the brand is properly represented online and in-store
- Support with stand-alone brand websites, working with the Digital team to refresh websites seasonally and create online resources, while identifying opportunities for improvements to design, user experience and content
- Coordinate brand ambassador programs, community initiatives, and strategic partnerships
- Develop brand and product training content to support courses and programs for retail training teams
- Coordinate and manage product samples including shipping, receiving, and inventory management
- Support relevant external relationships such as partner agencies as required

**Who you are**:

- Exceptional communication skills with the confidence and passion to share knowledge
- Creative thinker who is observant to seek new opportunities and perceptive to abstract ideas
- Goal driven individual to seek out continuous improvement opportunities
- The ability to take a collaborate approach to build strong relationships and have positive team experiences
- Flexible and dynamic individual who is able to adjust and prioritize accordingly to adapt to business demands and requirements
- Solid foundation of relevant technical skills
- Demonstrates behaviours of transparency, accountability agility and learning from others that will support your success
- Takes initiative on projects, strives for improvement in the process as well as personal development
- Able to execute on time, and flawlessly while project managing task list across various stakeholders
- High attention to detail
- Critical thinking skills with the ability to analyze and visualize data to make data-driven recommendations
- Ability to manage in an environment of change and ambiguity

**What you'll bring**:

- Currently enrolled in post-secondary program in business, commerce, marketing and/or a related discipline
- Past experience in an office/corporate setting an asset
- Demonstrated ability to think creatively and strategically, with a strong business acumen and

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