Marketing Data Analyst

5 months ago

Vaughan, Canada Grafton Apparel Ltd. (Tip Top, George Richards, Mr. Big & Tall) Full time

_**Grafton Apparel believes everyone deserves to look great We fit your body, your budget, your style and with the confidence you get when you look and feel great**_

**Grafton Apparel Ltd., owner and operator of Tip Top, George Richards & Mr. Big & Tall Menswear is a Canadian company that has been in business for over 100 years. Taking its strength from over a century of heritage, today Grafton Apparel remains committed to the retail clothing industry by responding to the ever changing demands of the market. Not only do we understand the needs of our customers, we understand the needs of our people too We are truly committed to both our employees and our customers - a company that you will be proud to work for. Come join the team at Grafton Apparel where we are always looking for motivated, collaborative and product-driven individuals who are passionate about fashion and looking to grow and develop within our company.**

**What we offer**:

- Comprehensive benefits package including dental, extended health care, life insurance and a health spending account
- EAP Program because we care about your well being
- Enrollment in a perks program and benefit from exclusive discounts
- A fun environment We like having a casual vibe while we take care of business
- A hybrid working arrangement - work from home and at our cool new office in Vaughan
- Learning opportunities to help you grow and progress your career
- An unbelievable employee discount - too good to post
- The best team in town. We may not be the biggest team, but we are mighty. We work as partners and help each other. You’re gonna love it here.
- Giving back is important to us. We support amazing charities by doing what we can to fundraise through events or by just helping

As a **Marketing Data Analyst**, you will use data analytics tools and techniques to identify trends, evaluate performance metrics and provide insights to help improve marketing strategies. In this role, you will report directly into the Senior Digital Marketing Manager and work closely with the digital marketing team to develop and execute campaigns that meet business objectives.

**What you will do in this role**:

- Gather, analyze, and interpret data to generate prescriptive insights, both tactical and strategic, to enhance marketing effectiveness.
- Track advertising costs, research consumer behavior, and explore market trends and opportunities.
- Analyze performance through the sales funnel and customer intent.
- Conduct competitive research and analyze benchmarking data.
- Create reports and visual presentations, communicating results and providing actionable recommendations.
- Ensure flawless data connections to G4 (Google Analytics) for accurate reporting.
- Create and maintain a dashboard of performance that can be leveraged by the team.

**Your other responsibilities may include**
- Measure ROI for online and offline advertising campaigns.
- Report on marketing KPIs, including leads, conversion rates, website traffic, social media engagement, and additional metrics tailored to our business goals.
- Monitor budget distribution and actively optimize the performance of paid ad campaigns.
- Recommend website and campaign optimizations based on data analysis.
- Research and implement marketing tools to support our promotional projects, such as automation software and social media scheduling tools.
- Analytical mindset with a passion for data; ability to identify trends and patterns.
- Strong communication and presentation skills; capable of organizing and presenting influential insights.

**And your qualifications include**
- 1-2 years of experience as a Marketing Data Analyst.
- Digital Certification in Facebook Marketplace and Google Analytics, Adwords & Data Studio
- Diploma or BA in marketing, digital media, or a related field (an asset).
- Proven ability to interpret data and develop actionable insights.
- Experience with G4a (Google Analytics), Adobe, SQL, and Python.
- Proficient in Excel, Tableau, or other BI tools.
- Strong organizational and problem-solving skills.
- Retail experience is an asset.

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Store discount
- Vision care
- Wellness program

Schedule:

- 8 hour shift
- Monday to Friday

Application question(s):

- What is your salary expectation?

**Experience**:

- Marketing Data Analyst: 1 year (required)

Work Location: In person

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