Marketing Data Analyst

3 months ago

Vaughan, Canada Grafton Apparel (Tip Top, George Richards and Mr. Big & Tall) Full time

Grafton Apparel believes everyone deserves to look great We fit your body, we fit your budget, we fit your style and we fit you with the confidence you get when you look and feel great

We do this by:
Working Hard

Making it easy

Keeping it real

Having fun

Grafton Apparel Ltd. is a Canadian company that has been in business for over 100 years and operates through its retail chains, Tip Top Tailors, George Richards & Mr. Big & Tall. Taking its strength from over a century of heritage, today Grafton Apparel remains committed to the retail clothing industry by responding to the ever-changing demands of the market. Not only do we understand the needs of our customers, but we also understand the needs of our people too We are truly committed to both our employees and our customers - a company that you will be proud to work for. Come join the team at Grafton Apparel where we are always looking for motivated, collaborative, and product-driven individuals who are passionate about fashion and looking to grow and develop within our company.

**What we can offer you**:

- _A hybrid work model that allows you to work a combination of days in the office and remotely._
- _A fun environment We like having a casual vibe while we take care of business._
- _Giving back is important to us. We support amazing charities by doing what we can to fundraise through events or just by helping._

As a **Marketing Data Analyst**, you will use data analytics tools and techniques to identify trends, evaluate performance metrics and provide insights to help improve marketing strategies. In this role, you will report directly into the Senior Digital Marketing Manager and work closely with the digital marketing team to develop and execute campaigns that meet business objectives.

**What you will do in this role**:

- Gather, analyze, and interpret data to generate prescriptive insights, both tactical and strategic, to enhance marketing effectiveness.
- Track advertising costs, research consumer behavior, and explore market trends and opportunities.
- Analyze performance through the sales funnel and customer intent.
- Conduct competitive research and analyze benchmarking data.
- Create reports and visual presentations, communicating results and providing actionable recommendations.
- Ensure flawless data connections to GA4 (Google Analytics) for accurate reporting.
- Create and maintain a dashboard of performance that can be leveraged by the team.

**Your other responsibilities may include**
- Measure ROI for online and offline advertising campaigns.
- Report on marketing KPIs, including leads, conversion rates, website traffic, social media engagement, and additional metrics tailored to our business goals.
- Monitor budget distribution and actively optimize the performance of paid ad campaigns.
- Recommend website and campaign optimizations based on data analysis.
- Research and implement marketing tools to support our promotional projects, such as automation software and social media scheduling tools.
- Analytical mindset with a passion for data; ability to identify trends and patterns.
- Strong communication and presentation skills; capable of organizing and presenting influential insights.

**And your qualifications include**
- 1-2 years of experience as a Marketing Data Analyst.
- Digital Certification in Facebook Marketplace and Google Analytics, Adwords & Data Studio
- Diploma or BA in marketing, digital media, or a related field (an asset).
- Proven ability to interpret data and develop actionable insights.
- Experience with GA4 (Google Analytics), Adobe, SQL, and Python.
- Proficient in Excel, Tableau, or other BI tools.
- Strong organizational and problem-solving skills.
- Retail experience is an asset.

**What’s In it for you**:

- Freedom You will be empowered to make decisions based on your expertise and supportive data.
- Unbeatable employee discount. So great we can’t print it.
- Comprehensive benefits package including dental care, extended health care, life insurance, and a health spending account
- The best team in town. We may not be the biggest team, but we are mighty. We work as partners and help each other. You’re gonna love it here.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- Store discount
- Vision care

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Vaughan, ON L4K 5C1: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing Data Analytics: 2 years (required)

Work Location: Hybrid remote in Vaughan, ON L4K 5C1

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