Product Owner, Supporter Centric Marketing

2 months ago

Mississauga, Canada World Vision Canada Full time

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:
For Children. For Change. For Life.

**Position**: Product Owner, Supporter Centric Marketing

**Reports to**: Group Product Manager

**Position Term**: Full Time Permanent

**Primary Location**: Mississauga, Ontario, Canada

**Workplace Type**: Remote (Within Canada)

**Job Purpose**:
The Product Owner, Supporter Centric Marketing is responsible for balancing the intersection between business and technology throughout the product lifecycle.

In partnership with the Group Product Manager, you will lead the digital product decisions in the best interests of our supporters and the organization. As we accelerate our Agile transformation across the organization, you will also be a key coach and change agent to evolve our product management discipline.

As our Product Owner, Supporter Centric Marketing, you will execute the digital strategy, roadmaps, and feature definition by analyzing the market and competitive conditions.

**Duties and Responsibilities**:
Team Leadership & Management
- Establish meaningful team OKRs with Product Teams for alignment and execution.
- Define key metrics to measure Feature (team-level) success or failure. Ensure measurement is done on every Feature, making confident go/no-go decisions based on the results; monitoring key metrics, health data on a daily basis.
- Ensure effective, regular coaching and support aimed at developing direct reports
- Provide organizational/divisional updates to the team.

Digital Product Management
- Practice design-thinking to deeply understand the needs, motivations, and expectations of WVC supporter segments to inform the strategy and priorities to develop and deliver digitally enabled supporter experience.
- Own the digital product roadmap and prioritizing building what matters most to achieve strategic goals with a focus on innovation and exploration of minimum viable product concepts to advance the product vision.
- Manage all digital products in the portfolio through the entire product management lifecycle, including the current set of WVC digital products.
- Define key metrics to measure feature success or failure and ensuring measurement is done on every feature, making confident go/no-go decisions based on the results. Monitoring key metrics, health data on a daily basis.
- Make recommendations for the nature and scope of present and future digital product experiences by reviewing product specifications and requirements, appraising new product and/or experience ideas and/or product or experience changes.
- Assess market competition by comparing the organization's digital product experience to best-in-class digital customer experiences (not just within the NGO, market, but all markets).
- Share accountability with the Group Product Manager for helping achieve commercial targets and go-to-market strategy realization.
- Define the release process and coordinating all the activities required to bring the product to market. This includes bridging gaps between different functions within the organization and aligning all the teams involved.
- Bring new digital products to market by analyzing proposed digital product experience requirements and digital product development programs. Preparing return-on-investment analyses, establishing and communicating prioritization.
- Ensure consistent operational excellence in the delivery of digital products and experiences to Supporter segments working closely with Segment Execution Agile Teams, Fundraising, and Offerings teams.
- Coach team members and helping with their development / desired outcomes as required.

**Qualifications**:

- 5+ years of product management experience and demonstrated experience leading major business initiatives in an Agile environment is mandatory.
- University degree in Marketing or any related field
- Creative thinker with the ability to provide solutions that meet customer needs.
- Deep understanding of the role Digital Product Experiences play within the larger consumer journey.
- Able to excel in a dynamic environment while managing several projects simultaneously.
- Strong time management and prioritization skills to realize maximum value.
- Excellent communication skills - both verbal and written.
- Strong ability to influence, inspire, and coach indirect teams.
- Strong analytical skills with the ability to make data-driven decisions especially when needing to make trade-offs.
- Experience navigating through conflicting priorities, turning ambiguity into clarity in

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