Facebook Pixel Setup

3 weeks ago


Remote, Canada Pear Tree Education Full time

Hello,

Our organizations, Pear Tree Education and Pear Tree School, are looking for an experienced Facebook Advertising expert to assist us in improving our Facebook marketing strategies.

**Responsibilities**:

- Reconfigure the Facebook Pixels on our websites to track not just page views but also conversion events.
- Set up event tracking for key events such as 'Add to Cart', 'Purchase', 'Lead', 'Complete Registration', 'Page View', etc.
- Guide us on implementing successful A/B testing, including how to design different versions of ads, how to interpret the results, and how to make data-driven decisions based on these results.
- Provide input on our overall Facebook campaign strategy, including targeting, ad spend, and ad design.
- Manage our Facebook campaigns based on agreed-upon KPIs and objectives.
- Deliver regular reports on campaign performance, with analysis and actionable insights that can help us improve our results.

**Requirements**:

- Proven experience with Facebook Ads Manager and Pixel
- Proficiency in A/B testing and conversion optimization
- Strong understanding of Facebook analytics and reporting
- Excellent communication skills
- Ability to provide strategic recommendations based on data

Please provide a quote for your services and a proposed timeline for the tasks outlined above.

We look forward to hearing from you

**Job Type**: Freelance

**Salary**: $15.00-$50.00 per hour

**Benefits**:

- Casual dress

Flexible Language Requirement:

- French not required

**Education**:

- Secondary School (preferred)

**Experience**:

- Facebook Advertising: 3 years (required)

**Language**:

- English (required)

Work Location: Remote

Application deadline: 2023-05-19
Expected start date: 2023-05-22


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