Marketing Manager

2 weeks ago

Toronto, Canada Public Sector Network Full time

**About Public Sector Network**
Public Sector Network is a social learning platform that exists to help governments around the globe break down silos, collaborate, and work together for better outcomes for citizens.

Our growing community spans all tiers of government and public services and allows members to network, benchmark, and share best practices.

**About the Role**:
Reporting to the Regional Director of Marketing, North America, you will be responsible for the marketing of a number of Public Sector Network’s key communities, events, and other engagements.

You will be joining a passionate and committed marketing team, contributing to the success of Public Sector Network North America operations.

Day-to-day you will be collaborating with the PSN team on messaging, campaign analysis and deployment, content, social, web, and more.

**Key Responsibilities**
- Develop comprehensive marketing strategies for large-scale events, roadshows, virtual events, and customized offerings to boost conversions, generate leads, and enhance brand visibility.
- Create and promote digital content, including articles, whitepapers, and blog posts, on both the Public Sector Network website and external platforms.
- Collaborate effectively with production, sales and operations teams to successfully execute campaign strategy.
- Manage campaign websites by continually optimizing content to enhance user engagement and improve SEO performance.
- Conduct thorough analysis of campaign results through in-house reporting to inform future investment decisions and marketing direction
- Proactively conduct market research to identify trends, opportunities, and competitor analysis

**Qualifications**
- Proficiency in WordPress or other content management systems is a plus.
- Excellent written and communication skills with the ability to collaborate effectively with cross-functional teams
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Bachelor's degree in Marketing, Business, or a related field preferred

Although the position is remote, occasional travel within North America is required to support showcase events, roadshows, and other customized programs. The Marketing Team normally meets once a month onsite (downtown Toronto) to discuss business and campaign performance.

**Salary**: $60,000.00-$70,000.00 per year

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay
- Commission pay

Application question(s):

- Can you provide an example of a successful marketing campaign you've led in the past and walk us through the strategy you employed, the challenges you faced, and the results you achieved? It's okay to keep it short.

**Experience**:

- Marketing: 5 years (preferred)

Work Location: Hybrid remote in Toronto, ON M5T 2C2

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