Digital Marketing Manager

4 weeks ago

Calgary, Canada Preventous Cosmetic Medicine Full time

Preventous Cosmetic Medicine and Collaborative Health is growing, and we are looking for a dynamic and passionate **Digital Marketing Manager** to join our team and play a pivotal role in leading our organizational Marketing efforts.

We are looking for a talented and collaborative individual to own the broader Marketing function across the company and lead a small, internal Marketing team while managing external agency partners in the collective pursuit of business objectives. This is a tremendous opportunity for impact and leadership in the exciting and evolving medical cosmetic space. This role has a high degree of agency within an established business that operates with a startup mentality, providing an exciting, fast-paced environment to grow your career.

**Key Responsibilities**
- Embrace rolling up your sleeves and wearing multiple hats to **be a working leader on a small team**, leading by example and with conviction
- **Operationalize our Marketing efforts** with an emphasis on Digital Marketing tactics and channels to **drive growth** and success toward business objectives
- Employ a deeply data-driven approach to **establish comprehensive, high-level reporting frameworks** across channels, campaigns, and functions to promote ownership, visibility, and accountability
- **Own and advance our strategic SEO efforts** to maximize visibility through organic search by collaborating with external agency partners, keeping up with the fast-changing search landscape, and being hands-on with both strategy and implementation
- **Own and advance our Performance Marketing channels** by working with external agency partners to plan and execute compelling campaigns paid across channels, optimizing budget/spend, and being accountable to growth-critical KPIs
- Continually **monitor and optimize our inbound acquisition funnel **with a laser-focus on driving traffic, qualified leads, and conversions
- **Provide leadership and oversight to our internal creative team **to ensure alignment with broader Marketing efforts across channels and teams
- **Provide leadership and oversight on ancillary Marketing activities** across the organization like PR, organic Social Media, events, sponsorships, etc
- **Own the annual and quarterly Marketing budget **and make strategic recommendations and adjustments based on insight, data, and performance
- **Own the intake of competing tasks and initiatives **from across the company and prioritize work based on impact, effort and organizational need
- **Lead customer engagement efforts **to promote a “customer-led” mentality and inform effective segmentation, targeting, and messaging across all touchpoints
- **Lead, mentor, and advocate for a small, internal team** of marketers and designers and encourage their career growth and skill development, while promoting a culture of care for their work and their colleagues

**What we’re looking for**
- **Demonstrated expertise in Digital Marketing (5+ years) **and experience with strategically driving successful business results through thoughtful and impactful Marketing campaigns
- **A background in functional or people leadership** in either a professional or personal context, or a passionate ambition toward leadership
- A **Bachelor's degree in Marketing, Business, or a related field **is preferred but not required
- A specific emphasis on experience and **expertise in developing SEM (SEO/Paid Search) Paid Social digital channels**:

- A **deep proficiency with foundational Digital Marketing tools and analytical platforms** such as (or parallel to) Google Analytics/Optimizely/Hotjar, SEM Rush/Ahrefs/Moz, Hubspot, Google/Meta/Bing Ads, MailChimp/ActiveCampaign/Klaviyo, Shopify/WordPress etc
- A **data-driven mindset and a keen eye toward A/B Testing and CRO **(Conversion Rate Optimization) with the ability to effectively balance analytics and intuitive judgment toward consistent, incremental success
- **Experience with working in CMS platforms **like WordPress and Shopify
- Experience or **familiarity with the medical, cosmetic, or beauty industries **is beneficial but not required

**Who we’re looking for**
- **An experienced and strategic Digital Marketing professional **who will actively engage in the business, its underlying drivers, and its people
- A **hands-on, working leader **who understands how to effectively be a “player-coach”, leading both from the top or through their work
- A **results-oriented Marketer **who values being proactive rather than reactive and gets satisfaction from driving their numbers up and to the right
- **A highly organized, detail-oriented project and people manager** who will advocate for their team, for their own decisions, and for the business at large
- An **organizational bridge-builder** **and ally **to the senior leadership team who can manage multiple stakeholders and competing priorities with confidence
- An ability to think on their feet, be agile, and **independently drive timely deci

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