Social Media

1 week ago

Hamilton, Canada City of Hamilton Full time

**About the City of Hamilton**

**Contribute to the City of Hamilton, one of Canada’s largest cities - home to a diverse and strong economy, an active and inclusive community, a robust cultural and dining scene, hundreds of kilometres of hiking trails and natural beauty just minutes from the downtown core, and so much more. Join our diverse team of talented and ambitious staff who embody our values of sensational service, courageous change, steadfast integrity, collective ownership and being engaged empowered employees. Help us achieve our vision of being the best place to raise a child and age successfully. #BeTheReason**

**JOB POSTING**

JOB ID #: 20125

Social Media & Marketing Coordinator - Public Health Services
City Manager's Office
Communications & Strategic Initiatives
Hamilton City Hall

NUMBER OF VACANCIES: 1

UNION/NON-UNION: Non Union Other Full Time

HOURS Of WORK: 35.00 per week
- GRADE: TO
- SALARY/HOUR: $40.537- Note: See appropriate Collective Agreement or the Non Union Salary Range for details.

STATUS/LENGTH: Full-Time Temporary (Up to 10 months)

Job Description ID #: 7616

**Vaccine Verification - **As a condition of employment you are required to provide proof that you are fully vaccinated or provide proof of valid exemption satisfactory to the employer prior to your start date. You must acknowledge and agree to comply with any future vaccine policy requirements as an ongoing condition of employment at the City of Hamilton.

SUMMARY OF DUTIES

Reporting to the Manager, Marketing, Social Media and Creative Services and in partnership with Healthy and Safe Communities Department and Public Health Services, this position will provide social media, graphic design and marketing support to the City of Hamilton and Public Health Services. This includes representing the City of Hamilton on social media networks and various other responsibilities related to social media, marketing and customer service. This position will work daily with Public Health Services and the City's Communications & Strategic Initiatives Division.

GENERAL DUTIES

Responsible for the City of Hamilton’s public communications on social media specific to Public Health Services, including but not limited to Twitter, Instagram, TikTok and Facebook; liaising with corporate Social Media lead on a daily basis. Monitor the City's social channels and profile, and work in partnership with Public Health Services, Communications and Customer Service team members to identify issues and respond effectively and timely to online comments and questions specific to Public Health Services.

Coordinate all marketing, public education and information campaigns within Public Health Services, including project management of campaign development, budget control, collaboration with Communications & Strategic Initiatives Division team members, external partners and key stakeholders when required.

Create rich media content specifically for use on social media and for external marketing campaigns, in tandem with other Marketing, Social Media & Creative Design section team members; including and not limited to photography, videography and graphics, consistent with the City of Hamilton Brand Guidelines & design standards.

Plan, develop and execute content calendars with daily key messages in collaboration with Communications team members and with coordination from Public Health Services sections, Health Promotion Specialists, the Medical Officer of Health, Public Health Services leadership team and others.

Monitors budget for the various marketing projects in accordance with established Corporate/Departmental procedures ensuring that project expenditures are within budgeted levels.

Identify, collect and regularly distribute marketing campaign and social media analytics on a regular basis, ensuring key performance indicators are reviewed on a regular basis.

Ensure that all marketing and social media tactics are aligned with the City’s broader Communications strategy.

Liaises with Customer Contact Centre and Health Connections phone staff to ensure messages are coordinated.

Prepares verbal and written presentations to management and reports regularly on the status of projects, milestone achievements, fiscal status, change and risk management.

Participate in the City of Hamilton’s Emergency Response.

Support City of Hamilton corporate social media channels and staff as required.

Hours of work to primarily be during the day, with an expectation of evening and weekends where required, consistent with the City’s Disconnecting from Work Policy and provincial Right to Disconnect Legislation.

**QUALIFICATIONS**:
An understanding of social media tools and the needs/requirements of the target audience within municipal government and/or the broader public sector.

Strong knowledge and experience using social media channels (e.g. Twitter, Instagram, TikTok etc ) in a professional capacity, including preparing and analysing digital metrics.

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