Marketing Specialist

3 months ago

Lively, Canada Patrick Mechanical Limited Full time

Patrick Mechanical Ltd. is a Sudbury based mechanical contracting company founded in 1989. Over the years, we have established ourselves in the industrial, commercial and institutional contracting fields. Our specialties include mechanical contracting, custom steel fabrication, plumbing, heating, process piping, millwright and related services. Patrick Mechanical is a growing, dynamic and innovative mechanical company with an extensive fleet of skilled workers allowing us to offer services all over Northern Ontario. We are loyal to our customers; providing efficient and cost effective products and services.
- **We are currently looking for a Marketing Position. With over twenty five years in Sudbury, Patrick Mechanical Limited is very proud to offer this exciting career opportunity.**_

**Responsibilities**:

- Develop Marketing Strategies:

- Collaborate with the marketing team to develop comprehensive marketing plans aligned with business goals.
- Conduct market research and analyze consumer behavior to identify target audiences and market trends.
- Develop strategies to reach and engage target audiences through various channels (digital, social media, traditional advertising, etc.).
- Content Creation and Management:

- Manage content calendars and ensure timely delivery of marketing materials.
- Optimize content for SEO and user engagement.
- Digital Marketing Campaigns:

- Monitor campaign performance, analyze key metrics, and optimize campaigns for better results.
- Utilize analytics tools to track ROI and generate reports for management.
- Brand Management:

- Maintain brand consistency across all marketing channels and communication materials.
- Develop and implement brand awareness campaigns to enhance brand visibility and recognition.
- Monitor online reputation and address customer feedback and reviews.
- Cross-functional Collaboration:

- Work closely with the sales team to develop marketing materials that support sales efforts.
- Collaborate with product development teams to understand product features and benefits for effective marketing messaging.
- Coordinate with external agencies and vendors for marketing initiatives as needed.
- Market Analysis and Reporting:

- Conduct competitive analysis and stay updated on industry trends to identify opportunities and threats.
- Generate regular reports on marketing campaign performance, ROI, and key metrics.
- Use data-driven insights to make strategic recommendations for continuous improvement.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or related field (Master's degree is a plus).
- Proven experience as a Marketing Specialist or similar role.
- Solid understanding of marketing principles, digital marketing strategies, and tools.
- Proficiency in marketing software and analytics tools (e.g., Google Analytics, CRM systems, social media management platforms).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinking and attention to detail.
- Team player with strong interpersonal skills.

**BENEFITS**:

- Dental
- Medical
- Vision
- Life Insurance
- EAP program
- Company Match Retirement Plan
- Competitive Rates

Work Location: In person

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