Area Manager, Prairies
2 weeks ago
**Area Manager, Prairies**
**Role Profile**
**Role Responsibilities**
- Identify new sales opportunities in the region that support distribution, volume, and market share targets.
- Own and manage customer relationships with provincial boards and distributors to actively promote and grow the Auxly portfolio.
- Build strong relationships with Key Accounts in the region, acting as the main point of contact for current and future partnerships.
- Build strategic customer plans to sustain growth and address any commercial gaps.
- Develop strong, long-term relationships with retail teams - Regional Managers, Store Managers, Inventory Managers & Budtenders.
- Achieve sales and distribution targets within your assigned region.
- Build a deep understanding of Auxly’s product offering and the benefits + features that drive consumer purchase intention in the portfolio.
- Deliver clear and concise communication, along with effective selling techniques that resonate with the targeted decision maker.
- Create a route + coverage plan that aligns with regional objectives and market priorities.
- Actively manage a CRM platform to keep accurate records of customer engagement, best practices, call frequency and performances.
- Work cross-functionally with Key Accounts & Marketing to ensure trade support activities and portfolio execution in the region are fully implemented to bring our brands to the forefront of consumer engagement.
- Provide weekly reporting to management summarizing activities in trade and progress towards objectives.
- Implement budget management principles which are accurate and in compliance with company guidelines.
**Requirements**:
- Proven experience in key account management.
- 2-4 years experience in retail/sales within the cannabis industry is preferred.
- Ability to build and maintain effective and accountable working relationships with decision makers and internal stakeholders.
- Exceptional customer service and interpersonal communication skills.
- Strong negotiation and leadership skills.
- Self motivated with the ability to work independently.
- Knowledge of cannabis industry and regulations strongly preferred.
- Ability to travel throughout the assigned territory.
- Must have a valid drivers license.
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