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Associate, Planning

4 months ago

Toronto, Canada Mindshare Full time

**Mindshare**

**Title**:Associate, Planning
**Team / Department**:Client Leadership

Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

**OVERVIEW**:
Mindshare is looking for an Associate, Planning with a passion for marketing and a curiosity for media in advertising This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. The Associates are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

The Associate, Planning is responsible for our strategic brand work: comms plans, media strategies, media plans. You will have the primary responsibility for supervising the media planning staff on assigned accounts. This job entails providing key strategic input for media plans and reviewing draft plans. You will maintain regular contact with mid-level clients and has the initial level of responsibility for account profitability and business development.

**YOUR IMPACT**:

- Assist in the planning, implementing and the maintenance of holistic media campaigns with the ability to assist in both the higher-level strategy as well as the implementation/execution of a media plan
- Manage direct client relationships as well as train and manage assistants in all media planning functions
- Manage day to day client requests autonomously
- Active collaboration with various departments and media buyers within Mindshare and across the GroupM network
- Develop and maintain the strategic media plan as well as present media strategy recommendations directly to client leads
- Represent media strategy within internal client meetings
- Making and maintaining strong working relationships with media vendors for smooth planning, execution, and implementation
- Working with the senior leads, as well as implementation groups, develops budget allocations across media, media mix scenarios
- Provide day-to-day direction to implementation groups for the strategic media plan
- Maintain and communicate up-to-date records of the implementation of the plan
- Provide research and analysis to manage various issues that arise in the execution

**YOUR QUALIFICATIONS**:
College Diploma or Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience
- Entry level to 1 year of relevant media experience, media planning preferred
- Proven experience with client presentation and reporting
- Knowledge of media buying
- Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
- Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

**YOUR QUALITIES**:

- Excellent verbal and written communication skills; strong presentation skills
- Excellent time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
- Exceptional organizational skills and detail oriented
- Showcase a natural gift for grasping concepts quickly and making good judgments
- Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks
- Ability to foster collaborative relationships with other cross-functional teams
- Ability to adapt and work in a fast-paced work environment effectively
- Strong capability in customer service skills and communications
- Strong leadership and people skills; ability to manage direct reports
- Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist wherever needed
- Comfortable working with budgets/numbers and a strong understanding of mathematical concepts

**ABOUT MINDSHARE**:

- Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally.
- GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment, and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can c