Earned Media

1 month ago

Saskatoon, Canada Discover Saskatoon Full time

**About Discover Saskatoon**:
Discover Saskatoon is the official destination management organization (DMO) for Saskatoon, dedicated to increasing the visibility and reputation of Saskatoon as a premier travel and business events destination.

We are looking for an experienced communications professional to join our team temporarily in the role of **Earned Media & Public Relations Specialist (or contractor)**.

This position will play a key role in maintaining our media presence, connecting with local and national media, and driving awareness of Saskatoon through strategic earned media and content development efforts.

**Position Title**: Earned Media & Public Relations Specialist* (or Independent Contractor)

**Contract Duration**: 12-14 Months
**Location**: Saskatoon, SK
**Reports to**: Director of Marketing & Communications
**Application Deadline**: Sunday, November 24, 2024

**Overall Purpose**:
The Earned Media & PR Specialist (or Contractor), will be responsible for increasing Saskatoon’s destination awareness through earned media coverage, strategic content development, and corporate communications. This role will position Saskatoon as a destination of choice by leveraging traditional media, social media, and public relations strategies. A key focus will be on building relationships with local, national, and international media, pitching high-profile story opportunities, and developing content in collaboration with creators, especially within leisure, community, sport and business events sectors.

**Key Responsibilities**:

- **Earned Media Management**: Develop, implement, and manage an earned media strategy to drive positive and high yield media coverage about Saskatoon.
- **Media Relations**: Establish and maintain strong relationships with local, regional, national, and international media. Serve as the primary contact for media inquiries and pitch story ideas that elevate Saskatoon’s profile.
- **High-Impact Media Pitches**: Proactively pitch national and international media opportunities, such as The Amazing Race, ESPN, and other media outlets that highlight Saskatoon as a vibrant hub for sport and business events. Develop customized pitches that showcase Saskatoon’s unique assets.
- **Local Media Engagement**: Identify opportunities to connect with local media to secure coverage for Saskatoon’s events, attractions, and industry news. Keep local media contacts up to date on current events, press releases, and opportunities to cover newsworthy stories.
- **Press Conferences & Media Events**: Support the planning and organization of press conferences, media briefings, and announcements. Act as a liaison between the organization and the media, ensuring seamless execution of media events.
- **Content Creation & Collaboration**: Develop compelling content in collaboration with external creators, influencers, and photographers that showcases Saskatoon’s sport and business events. Plan, oversee, and coordinate content projects to generate engaging digital and visual assets that are aligned with Discover Saskatoon’s brand.
- **Campaign Planning & Budget Management**: Develop annual media campaign plans and manage associated budgets.
- **Media Site Visits & FAM Tours**: Organize and host media site visits and familiarization (FAM) tours to showcase the destination.
- **Media Marketplace Representation**: Attend industry media marketplaces and events to represent Saskatoon, promote the destination, and follow up on leads.
- **Media Monitoring & Reporting**: Track, analyze, and report on media coverage results, providing insights to refine strategy.
- **Collaboration**: Work closely with internal teams, including the Content Development Specialist, and external partners such as Tourism Saskatchewan and Destination Canada, to align messaging and enhance Saskatoon’s visibility across different markets.
- **Community Engagement & Membership Development**: Act as an ambassador for Discover Saskatoon while story mining and building community connections. Identify and support potential membership opportunities that arise naturally from these engagements, promoting Discover Saskatoon's initiatives and fostering interest in membership.

**Required Qualifications**:

- Minimum of 6 years of experience in communications, media relations, public relations, or a combination of experience and a degree or certification in a communications-related field.
- Proven success in securing high-profile earned media coverage and building media relationships at local, national, and international levels.
- Demonstrated ability to develop strong connections with local media and an understanding of Saskatoon’s media landscape.
- Experience developing and pitching media stories to high-impact channels such as national TV networks, international publications, or prominent digital platforms.
- In-depth knowledge and understanding of social media platforms (Facebook, Instagram, X/Twitter, YouTube, LinkedIn, etc.) and how

  • Game Day Social Media Coordinator

    6 months ago

    Saskatoon, Canada Saskatchewan Rush Full time

    **Job Description**: **Join the Big League with the Sask Entertainment Group (SEG)** **Location: Home Turf, SaskTel Centre** **Team: Saskatchewan Rush (NLL)** **Position Overview**: Are you a die-hard lacrosse fanatic with a passion for igniting excitement in others? We're on the hunt for a dedicated **Gameday Social Media All-Star** to hit home runs in...

  • Professional Development Manager

    4 weeks ago

    Saskatoon, Saskatchewan, Canada Loving Life Now Full time

    At Loving Life Now, we're on a mission to empower individuals to reach their full potential. We're seeking an experienced Business Success Coach to join our team and help drive our global business forward.The ideal candidate will have a minimum of 5 years' experience in a professional capacity, with expertise in digital marketing and exceptional...

  • Strategic Business Development Expert

    4 weeks ago

    Saskatoon, Saskatchewan, Canada Loving Life Now Full time

    Job SummaryWe are seeking a highly motivated and results-driven Strategic Business Development Expert to join our team at Loving Life Now. As a key member of our organization, you will play a vital role in driving business growth and development through innovative marketing strategies.About UsLoving Life Now is a rapidly expanding global company with over 13...

  • Strategic Talent Development Specialist

    1 month ago

    Saskatoon, Saskatchewan, Canada Loving Life Now Full time

    Loving Life Now: Exciting Opportunity for Ambitious ProfessionalsWe are seeking an experienced and motivated Strategic Talent Development Specialist to join our rapidly expanding Global Company. As a key member of our team, you will play a vital role in supporting our national and international business expansion.About the Role:As a Strategic Talent...

  • Manager, Strategic Communications and Potash Lead

    6 months ago

    Saskatoon, Canada Nutrien Full time

    Pay Band: J At Nutrien, our purpose is **Feeding the Future **and we do so with safety, inclusion, integrity and results as our core values. Nothing is more important than sending our people home safe, every day. Nutrien is a leading provider of agricultural products, services, and solutions. With over 26,000 employees world-wide, we are the largest...

  • Certified Personal Trainer

    6 months ago

    Saskatoon, Canada BeLife Ventures Inc. Full time

    We are seeking a personal trainer/coach who wants to grow with us and truly want to help people get better by getting them to a healthier place. **Please send your resume along with a cover letter detailing the top three reasons you’re a great fit for this position (and your total earnings expectation).** He/she should have exceptional customer service...

  • Certified Personal Trainer

    6 months ago

    Saskatoon, Canada BeLife Ventures Inc. Full time

    We are seeking a personal trainer/coach who wants to grow with us and truly want to help people get better by getting them to a healthier place. **Please send your resume along with a cover letter detailing the top three reasons you’re a great fit for this position (and your total earnings expectation).** He/she should have exceptional customer service...

  • Sales Consultant

    6 months ago

    Saskatoon, Canada Daytona Homes Full time

    **About Us**: Daytona Homes has been a leader in the home building industry since 1993. We are dedicated to providing superior crafted homes and exceptional customer service across western Canada as we continue to grow into the future. Daytona Homes offers opportunities for both personal and professional growth, excellent earning potential and, most...

  • Director, Communications

    6 months ago

    Saskatoon, Canada IntouchCX Full time

    About IntouchCX IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term...

  • Sales Representative-will Train

    6 months ago

    Saskatoon, Canada Sealand Quality Foods Full time

    About Us We are proud to be a 100% Canadian owned and operated leader in the food service industry, specializing in the personal delivery of individually vacuum packed, flash-frozen foods. Renowned as the #1 company across Canada for our service, we're on an exciting path of growth and expansion in the greater Saskatoon area. Our commitment to delivering...

  • Sales Representative-will Train

    4 months ago

    Saskatoon, Canada Sealand Quality Foods Full time

    About Us We are proud to be a 100% Canadian owned and operated leader in the food service industry, specializing in the personal delivery of individually vacuum packed, flash-frozen foods. Renowned as the #1 company across Canada for our service, we're on an exciting path of growth and expansion in the greater Saskatoon area. Our commitment to delivering...

  • Sales Representative-will Train

    6 months ago

    Saskatoon, Canada Sealand Quality Foods Full time

    About Us We are proud to be a 100% Canadian owned and operated leader in the food service industry, specializing in the personal delivery of individually vacuum packed, flash-frozen foods. Renowned as the #1 company across Canada for our service, we're on an exciting path of growth and expansion in the greater Saskatoon area. Our commitment to delivering...

  • Real Estate Sales Representative

    6 months ago

    Saskatoon, Canada Royal LePage Real Estate Full time

    **Title**: Real Estate Sales Representative Royal LePage is committed to helping you launch and accelerate your real estate career by providing the industry-leading technology, lead generation and training you need to reach your goals. With a culture built on community and collaboration, Royal LePage attracts professionals who share a mindset that fosters...

  • Motivated Sales Professional for Marine and Trailer Industry

    4 weeks ago

    Saskatoon, Saskatchewan, Canada FFUN Group Full time

    Rev Up Your Career with the FFUN GroupWe are seeking a highly motivated Sales Consultant to join our dynamic team at FFUN Motorsports Saskatoon.The ideal candidate will have a passion for the marine and trailer industry, excellent communication skills, and a proven track record of success in sales. As a Sales Associate, you will be responsible for providing...

  • Communications Consultant

    6 months ago

    Saskatoon, Canada Creative Fire Full time

    Creative Fire is a 100% Indigenous-owned consulting agency that provides expert support in research, strategy, and creative execution. With deep Indigenous roots and more than two decades working alongside institutions, companies, and leaders in Indigenous and non-Indigenous settings, we know that forging relationships between these two worlds poses...

  • Home Service Representative

    4 weeks ago

    Saskatoon, Saskatchewan, Canada Rogers Full time

    About RogersRogers is a leading Canadian communications and media company. Our Residential team offers seamless technology to fit any lifestyle, providing personalized face-to-face experiences selling home services.Job SummaryWe are seeking a skilled Home Service Representative to join our Door-to-Door Field Sales Team in Saskatoon. As a key member of our...

  • Team Lead, Insurance

    6 months ago

    Saskatoon, Canada Saskatchewan Medical Association (SMA) Full time

    We have an exciting opportunity for a full-time, permanent Team Lead, Insurance to join our growing team! Reporting to the Director, Membership, Benefits & Insurance, the Team Lead, Insurance provides strategic management of SMA Insurance administration and advisory services. The Team Lead, Insurance creatively develops new and innovative delivery of...

  • Hairstylist

    6 months ago

    Saskatoon, Canada The Lemon Tree Salon & Studio Ltd. Full time

    Are you thinking you need a change? Feel like you need to break free and expand your career in the hair industry? Maybe you just haven’t found that place in this eclectic industry. Or. You’re starting out and having a hard time navigating all the ways you can niche into the hair world. Well, The Lemon Tree is looking for just that! The Lemon Tree Salon...

  • Sales Representative-will Train

    7 months ago

    Saskatoon, Canada Sealand Quality Foods Full time

    We are a 100% Canadian owned and operated company. We are the #1 company across Canada in the food service industry in personal delivery of individually vac packed, flash frozen food.Post, covid-19 we have seen our sales increase 60% over last year and would like to add sales consultants to the greater Saskatoon market We deliver the highest quality Organic...

  • Sales and Marketing Coordinator

    7 months ago

    Saskatoon, Canada Biktrix Electric Bikes Full time

    Founded in 2013 in Saskatoon, Canada, Biktrix is rapidly becoming one of North America's most innovative and quality-driven electric bike brands. Headquartered in Saskatoon with showrooms in Kelowna and Vancouver, Biktrix designs, and markets high-performance ebikes crafted from the ground up using carefully sourced components. Led by CEO Roshan Thomas, the...