Marketing Specialist

3 months ago


Aurora, Canada York Catholic District School Board Full time

YORK CATHOLIC DISTRICT SCHOOL BOARD
Marketing Specialist
One (1) Permanent Full-Time Position
Exempt Level 6 $72,810 to $92,459 per annum
**Position Summary**:
**Major Responsibilities**:
Plan and execute initiatives to promote the YCDSB in target audiences through a variety of channels
Brainstorm innovative marketing ideas that will positively position the YCDSB with potential students and parents
Produce materials that will showcase the board, such as brochures, advertisements (digital and print), flyers, scripts, website content, fact sheets, infographics, reports, speeches, news releases, etc.
Engage and activate a variety of stakeholders both inside and outside of the YCDSB
Ensure all materials adhere to the YCDSB’s Multi-Year Strategic Plan and the board’s brand identity
Collect and analyze data on digital marketing efforts
Conduct market research
Assist with other tasks as required
**Qualifications and Experience**:
A degree in business, marketing, communications, journalism, English or other relevant areas of study
At least 5 years working in brand, marketing, communications, advertising or equivalent industries
Experience leading marketing campaigns using digital and print materials
Strong research and writing skills with a knack for storytelling
Experience designing and producing graphic materials is considered an asset
Well organized, data-driven and with a strong attention to detail
A team player with excellent interpersonal skills and the ability to collaborate effectively with many stakeholders
Awareness of Catholic education principles would be an asset
Experience working in the education system is considered an asset
Commitment to Equity
YCDSB is an equal opportunity employer committed to providing an environment of diversity and employment equity and is dedicated to creating a workplace culture of inclusiveness that reflects the diverse communities that we serve.
We are proud to have built a culture that thrives on idea-sharing and collaboration, always finding ways to continue to create a warm, welcoming and inclusive work environment. We are committed to being an equitable employer, providing an inclusive environment for a diverse workforce, including but not limited to, women, persons with visible and invisible disabilities, Indigenous persons, and ethnic visible minorities.
Accessibility
Diversity and Inclusion
Enhanced Police Information Check (E-PIC)
Mission Statement
Guided by Gospel Values and Catholic Virtues, in partnership with home and Church, we educate and inspire all students to reach their full potential in a safe and caring environment.
Vision Statement
Our students will become creative and critical thinkers who integrate Catholic Values into their daily lives, as socially responsible global citizens.
Catholic Education Centre
320 Bloomington Road West, Aurora, Ontario L4G 0M1 - (905) 713-1211
John De Faveri
Interim Director of Education



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