Digital Marketer

5 days ago


Leduc, Canada Seabox Depot Ltd Full time

Responsibilities:
The Digital Marketer will be responsible for planning and managing our digital marketing efforts, in addition to driving Search Engine Optimization success through content creation and content marketing. The Digital Marketer must be a savy, self-motivated, an organized multitasker able to handle multiple projects at once and meet tight deadlines.
- Knowledge of and experience with communication principles, including appropriate tools and tactics used to reach and influence key customers in support of the company goals
- Ability to use planning systems to help deliver projects and leads to sales team (Various CRM systems, Zapier, etc)
- Develop and implement digital marketing strategies to drive online traffic to the company's website
- Manage and optimize digital advertising campaigns across various platforms, such as Google Ads and social media
- Conduct market research to identify trends and opportunities for growth
- Analyze website analytics and provide recommendations for improvement
- Collaborate with graphic design (internal and third party) to create visually appealing marketing materials
- Monitor and report on the performance of digital marketing campaigns
- Work with contract Website developers, other marketing and PR companies if needed to keep advertising, campaigns and websites up to date and relavant.
- Manage online stores including Shopify, Amazon and coordinate with Inventory Control staff to ensure product is always stocked.
- Use company tools such as Digital Camera, Drone, GoPro, etc to create content for various platforms

**Requirements**:

- Diploma in marketing/business, journalism, or a related field, with relevant work experience
- Minimum of three years’ experience in producing collateral pieces, including innovative promotion materials
- Proven experience in media and communication engagement
- Strong writing, media relations, and interpersonal skills.
- SEO and SEM experience managing campaigns on Google.
- Proficient understanding and knowledge of website analytics tools, primarily the Google Marketing Tools and Google Analytics.
- Understanding of Google Tag Manager and Facebook Pixel conversion tracking.
- Understanding of marketing elements (including traditional and digital marketing) and market research methods.
- Attention to detail, time and priority management is necessary for success.
- Organized, self-motivated and driven to learn, develop and grow with us.
- Proficiency in HTML5, JavaScript, and other web development languages

**Salary**: $45,000.00-$76,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

Application deadline: 2024-02-22
Expected start date: 2024-03-25


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