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Communications and Marketing Strategist
3 months ago
Staff - Non Union
Job Category
M&P - AAPS
Job Profile
AAPS Salaried - Information Services, Level B
Job Title
Communications and Marketing Strategist
Department
Communication and Marketing Management | Communications | Faculty of Arts
Compensation Range
$6,551.00 - $9,418.83 CAD Monthly
The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.
Posting End Date
March 26, 2024
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.
Job Description Summary
Develops, leads, and implements communications and marketing plans, programs, and activities to promote the value of the Faculty of Arts and improve the university experience for current and prospective Arts students. Participates in an integrated and coordinated approach to developing communications strategies and policies.
Organizational Status
Reports to the Manager, Communications and Marketing and works collaboratively within the Arts Communications team, the Arts Communications Network, and Arts ISIT. Maintains strong working relationships with Arts faculty and staff, campus-wide service providers, and other campus communicators.
Work Performed
- Plans and implements well-coordinated, effective communications and marketing plans and vehicles for Arts including the Dean’s Office and units across the faculty.
- Develops and revises communications strategies for student-facing communications channels in Arts. Drafts strategies and policies to ensure alignment on internal and external communication and marketing guidelines, shares best practices, and maintains UBC brand standards.
- Responsible for researching, writing, editing, and curating content and preparing communication plans, advertising copy, reports, articles, announcements, scripts, and news releases. Consults with content providers and units within the faculty on messages, audience, delivery and best practices for internal and external communications. Determines the appropriate communication channel and distribution of messages.
- Solicits, curates, and develops student story opportunities for distribution to Arts students through editorials, social media, newsletters, and other channels. Supports various student communication goals and priorities.
- Generates campaigns, public relations, and marketing activities designed to raise the profile of the Faculty of Arts to faculty, students, researchers and the community. Identifies and coordinates opportunities with other campus communicators to cross-promote the faculty effectively across campus.
- Promotes Arts programming and events in support of the faculty’s strategic vision and objectives.
- Oversees design and production of effective and visually appealing communications and promotional materials and digital assets to support the needs of clients in units across the faculty. Materials include digital and physical signage, newsletters, presentations, campaign materials, promotional products, and exhibition collateral. Coordinates photo and video shoots as needed at unit locations and other sites. Works with external vendors where needed to produce materials. Coordinates the production of video clips, photographs, and graphics/illustrations, and utilizes various media platforms to promote and market the faculty’s programs, services and collections. Ensures communication and marketing materials are compliant and align with the UBC brand and Faculty of Arts Visual Identity System.
- Collaborates with the Digital Marketing Specialist and Digital Content Specialist to curate, create, and implement a range of digital communication tactics to support the faculty’s various digital channels including digital signage, websites and social media channels. Provides training for new Arts staff where needed on best practices around social media and web content management.
- Oversees, analyzes, and shares communication and marketing metrics with the team and others. Creates infographics and other visual aids to amplify data-driven stories and case studies. Works collaboratively with other campus analysts where needed.
- Participates in regular editorial team meetings, identifies opportunities for student-facing editorials, and leads the editorial p
