PPC Specialist

1 week ago

Toronto, Canada Tim Sold Real Estate Team Full time

**Job description**

Freelance position (compensation is based off 20% of ad spend)

The TimSold Real Estate Team is looking for an experienced PPC Specialist. (Google Ads is a must, Facebook & YouTube Ads is a bonus)

A PPC Specialist’s goal is to ensure our online marketing efforts have the highest possible return on investment and Lead generation. (ROI)

**Responsibilities**:
The PPC Specialist is responsible creating ad campaigns from start to finish. (Keyword research, ad copy, landing page if required for a better conversion.)

They are expected to monitor and optimize the campaigns on an ongoing basis to meet the established KPIs for the campaigns and the clients’ advertising goals.

It is expected of the PPC Specialist to do the above and be proactive in bringing solutions, suggestions, and recommendations to the team internally and/or the client to improve on the advertising efforts.
- Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, optimization, and budgets.
- Review KPI´s, Key Metrics and Budget Utilization
- Competitor and market research/analysis
- Performance Reporting
- Create advertising campaigns.
- Build marketing strategies.
- Research on competitive landscape
- Setting up and managing shopping campaigns for e-Commerce businesses
- Analyze consumer trends behavior and stay abreast of industry trends and changes.
- Create PPC Strategies and original content for advertising.

**Requirements**:

- Proven experience as a PPC Strategist (2+ years), Real Estate Experience is a bonus.
- Experience in data analysis, A/B testing and reporting.
- Excellent communications skills
- Proficiency with major online advertising platforms (e.g., LinkedIn Ads, Google Ads, Bing Ads, Facebook Ads, YouTube)
- Call tracking platforms
- Working knowledge of analytics, tracking, and reporting tools (Google Analytics) and Google Tag Manager
- Knowledge of optimizing landingpages.
- Google Ads certificate
- SEO is a bonus.

**Job Type**: Freelance

**Salary**: $20.00-$30.00 per hour

Flexible Language Requirement:

- French not required

Schedule:

- 4 hour shift
- Day shift
- Evening shift
- Monday to Friday

**Education**:

- Post-Doctorate (preferred)

**Experience**:

- Google Ads: 2 years (required)

Work Location: Hybrid remote in Toronto, ON L3R 8B5

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