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Digital Marketing Specialist
4 months ago
Our employer, a leading digital marketing company, is seeking for a creative, process-oriented, experienced and talented Digital Marketing/PPC Specialist to join their team (in-person, full-time). The PPC Marketing Specialist will be an experienced, organized, creative, ambitious and highly driven individual, responsible for developing innovative and strategic, results-oriented campaigns for our clients. If you love creating persona-driven content, managing advertising campaigns, and are fanatic about PPC/SEM, this just might be the position you’ve been looking for.RESPONSIBILITIESYou will work on B2B & B2C marketing campaigns for 20-30 clientsLearn about each client in depth: their goals, values, needs, buyer personas, voice, styleEngage with clients on expectations, deliverables and approvals, etcWrite engaging, informative, on-brand ads and constantly test/improve themHigh-end management of Google/LinkedIn/FB/Instagram AdsWork with our Google Partner/FB support to improve performance and try new toolsCoordinate with other team members and ensure deliverables are met consistently on time and above expected qualityRegularly reviewing campaign performance metrics to identify areas for improvement and optimization.Constantly learn new trends and strategies for PPC/SEM.Collaborate on client audits and regular reporting.EXPERIENCE:Minimum 3+ years of digital marketing knowledge and experience: PPC, SEM, DigitalMarketing Tools & AnalyticsEducation: College/University Degree with a major in business or sales and marketing, advertising, communicationLanguages: Native English (French is an asset)Hands-on experience managing PPC/SEM campaignsExperience with A/B testing, ad copywriting, and landing page optimization to improve conversion rates and campaign performanceExperience with Google Analytics (GA4) and other web analytics tools to measure campaign performance and make data-driven decisions.Experience in a high-volume/fast-paced industry is preferred.DESIRED SKILLS and TRAITS:You are a strategic, creative, focused, results and deadline-oriented workerYou have good verbal and written communication skills and can not only express your own ideas & thoughts with ease but those of our varied clientsYou have an eye and a passion for detail, accuracy, and resultsYou are a self-starter, self-motivated, highly responsible and accountable individualYou do not get overwhelmed easily even when managing multiple projects for multiple clientsYou can systematically and efficiently manage concurrent projects for multiple clientsYou believe in a data-driven approach, leveraging strong analytical skills and the ability to identify trends, insights, and opportunities for optimization.Experience with A/B testing, ad copywriting, and landing page optimization to improve conversion rates and campaign performance.You work well with others and enjoy collaborating and creating with a teamYou can multitask when needed but also enjoy producing a lot during deep work sessionsYou want to learn and grow with usWHY WORKING THEREThe opportunity to work with diverse, highly skilled teams as part of a leading digital marketing and web development agency in Ontario, backed by a strong reputation and impressive portfolioOngoing learning and skill-building within various digital marketing disciplinesCasual, fun environment, with regular team activitiesThe ability to autonomously contribute to a passionate, results-driven organization with opportunities to grow and advanceAbout the employerFor over 15 years, our employer helped small to medium-sized businesses to establish theironline presence with user-optimized websites, and engaging digital advertising initiatives.As Google Partners, they are passionate about all things digital and have consistentlydelivered high search rank, conversion optimization, and overall business growth for ourclients.Job Type: Full-time, in-personPosition Location: VaughanBase Salary: 60-70kBenefits: Yes - after 3 monthsVacation days: 10 daysAnnual Bonus: Yes - performance-based
