Marketing Coordinator
6 months ago
**About the Company**:
Founded in 2017, Fobi is a leading AI and data intelligence company mainly providing wallet pass and data intelligence solutions. Fobi works with some of the largest global organizations across retail & CPG, insurance, sports & entertainment, casino gaming, and more. Fobi is the parent company to multiple other brands including Qples, Passcreator, PulseIR, Passworks, Tap2Win, and PassWallet. We’re a small yet agile company with a startup mindset, and our potential for creating an impact is vast. Our team is always ready to take on a new challenge, and we want you to be a part of that.
**Job Summary**:
In this role, you will work directly with the Canadian Marketing team to help develop and drive Fobi’s overall marketing strategy, including content creation, corporate communications, public relations, lead generation, and marketing and sales enablement. You will play a key role in turning creative concepts into compelling content and translating technical expertise into relatable customer pain points. Your responsibilities will include creating and enhancing the story behind Fobi and its subsidiary brands, as well as their respective products, ensuring a consistent brand voice that caters to each unique audience.
**We’re Looking for Someone Who**:
- Thrives in a fast-paced, rapidly changing startup environment
- Consistently challenges themselves to adapt and try new approaches
- Is a self-starter who knows how to successfully work independently or within a team
- Has a passion for writing and brand storytelling
**Duties/Responsibilities**:
- Proofread, review, and edit internal and external communications that ensure consistency with brand standards and maintain a high-quality brand voice
- Create compelling messaging that enhances the positioning of Fobi and its brands
- Assist in building and maintaining product/brand identities, buyer journeys, and customer personas
- Conduct market research and competitive analyses to identify key trends and opportunities
- Manage Fobi’s content marketing strategy from planning to execution, including blogs, thought leadership articles, social media, and public relations initiatives
- Help track and monitor campaign performance, using analytics to identify areas of success or improvement
**Qualifications**:
- 3-5 years of experience in a similar role
- Bachelor’s degree in business, marketing, communications, or related field
- Excellent written and verbal communication skills
- Strong attention to detail, especially in writing
- Ability to adapt to changing priorities and wear multiple hats
- Strong analytical and problem-solving skills for reporting
- Previous copywriting experience is an asset. If you have examples of previous work, please share it with us.
- Experience with Marketing tools such as HubSpot, Chat GPT, and Semrush is an asset
- Previous experience in a startup is an asset
**Compensation & Benefits**:
- $60,000 to $72,000 per year
- Employee stock options
- Extended health benefits
- Hybrid work (2 days in office per week)
**Hiring Process**:
- We are looking to fill this position immediately.
- Interviews will be ongoing and the posting will be up until filled.
- Expect one interview with a member of the marketing team. Potentially, there will also be an interview with a member of the Sr. Management team and a short writing assignment.
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