Content Marketing Specialist

3 days ago

Toronto, Canada Oxford Properties Full time

Why join us?

Are you looking to join an innovative, global real estate company who builds communities and connects people to exceptional places? If so, we would love to tell you our story.

At Oxford, our culture is truly one of a kind. Across business lines and around the world, we embrace the complex and tackle opportunities with speed and agility. We are ambitious and humble, forward looking and service-focused. We get stuff done, and have fun doing it We take great pride in contributing to the communities where we live. We believe that what is good for the environment is good for business. Together we deliver exceptional experiences to our over 2 million daily customers.

Oxford’s commitment to customer service forms the foundation for everything we do. Invested in delivering service excellence, Oxford offers a dynamic and collaborative team environment with several growth opportunities. We are committed to delivering exceptional service in every interaction, every day.

We are currently looking for a highly motivated Content Marketing Specialist to join our team within Oxford Properties in the Greater Toronto Area. Reporting to the Digital Content Manager, you will be responsible for the management and creation of social and digital assets, optimizing these assets based on analytics and critical metrics. You will be working closely our team of Content Marketing Specialists with content best practices, creative execution ideas, and key takeaways.

As a collaborative process, you will work and connect with the national retail marketing team, brand managers, and marketing managers to ensure content strategy and messaging are aligned.

As a member of this team, you will be responsible for the following:
Content Planning and Creation
Follow digital and social best practices identified by the Digital Content Manager to ensure content adheres to evolving digital trends and the needs of customers.
Work openly with other regional Content Marketing Specialists to share key learnings, creative content/templates, and ideas to implement.
Be willing to always innovate content to test performance, trends, or algorithms.
Build design templates and have a keen eye for creative details design and aesthetics.

Digital Platform Maintenance
Maintain constant communication with the Digital Guest Experience Representative to ensure all facets of digital channels showcase accurate information and customer needs are being addressed.

Data Analytics & Review
Work towards the identified KPI goals and use analytics to guide decisions for content.
Set-up A/B testing scenarios to resolve best-performing content and campaigns regionally.
Look at competitor insights to improve and optimize existing campaigns and digital efforts.

Influencer Outreach
Work with each shopping centre team to identify influencers fit for content partnerships - ensure objectives are aligned to those of the shopping centres and the national goals.
Build briefs to outline specific promotional needs and content deliverables.

**Other**:
Active social listening on social channels to ensure content produced meets the support of guest concerns, frequently asked questions or relevant topics.
Assist/lead various conversations in a working collaborative environment to ensure deliverables are met.

**To succeed in this role, you have**:
College Diploma/University Degree with a focus in digital communication, marketing, or graphic design.
3-5 years of experience in content marketing
Proficient in copywriting
Design experience is a valuable asset as this role requires content creation
Proficient at story-telling and improving visual and written content - strong written English communication skills
Proficiency with MS office and willingness to learn new software
Are aware and are looking constantly for growing trends to reflect into work
Positive and hardworking attitude while collaborating, as there will be many team members to connect with
Must be able to work well in a fast-paced environment, with the capability to problem-solve and multi-task, while maintaining a high level of integrity
Effective organizational and time management skills

**Our story**:
Oxford Properties Group (“Oxford”) is a leading global real estate investor, asset manager and business builder. It builds, buys and grows defined real estate operating business with world-class management teams. Established in 1960, Oxford and its portfolio companies manage approximately C$70 billion of assets across four continents on behalf of their investment partners. Oxford’s owned portfolio encompasses office, logistics, retail, multifamily residential, life sciences and hotels; it spans more than 150 million square feet in global gateway cities and high-growth hubs. A thematic investor with a committed source of capital, Oxford invests in properties, portfolios, development sites, debt, securities and real estate businesses across the risk-reward spectrum. Together with its portfolio companies, Oxf

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