Digital Media Manager Remote

1 month ago

Toronto, Canada HUB International Full time

The Digital Media Manager’s primary focus will be planning and managing paid social campaigns (with a primary emphasis on LinkedIn) across HUB International’s B2B lines of business - Employee Benefits, Retirement & Private Wealth, Private Client, and Specialty Practices.

The Digital Media Manager’s secondary focus will be leading quarterly endemic media planning, buying, and reporting in collaboration with brand marketing stakeholders to support select Specialty Practices at HUB International.

The person in this role must be detail oriented and proactive. They must be a strong communicator and be able to work cross-functionally with brand/field marketing stakeholders to understand campaign goals, propose campaign strategy, set up & execute campaigns within paid social platforms or with endemic media partners, monitor campaign quality, optimize key campaign elements on an ongoing basis to maximize performance, and provide detailed post-campaign reporting.

**Paid Social Strategy & Execution**:
An expert in LinkedIn Ads, preferably with experience running LinkedIn ad campaigns for enterprise level B2B organizations.

Deep understanding of paid social platforms such as Facebook, Twitter, LinkedIn, and more.

Have a core operational understanding of critical campaign components such as brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity

Collaborate with key brand & field marketing stakeholders for campaign planning through detailed briefs and discussions - discovery, goal setting, audience research, reporting expectations, and more

Lead campaign architecture and setup

Coordinate with internal stakeholders and designers to develop copy and creative required to support paid social campaigns

Develop test and learn programs for paid social campaigns

Work with Analytics team to ensure tracking requirements are accurately set up and implemented for all campaigns

Monitor all live campaigns and maximize performance including budget allocation, budget pacing, copy and creative optimization and testing, and audience/targeting optimization., etc.

Provide ongoing feedback and evaluation of campaign performance and activity to brand and field marketing stakeholders

Provide post-campaign reporting, including detailed performance insights and learnings.

Monitor and update pacing documents to planned campaign budgets while maintaining performance goals

Manage financial documentation, ensuring compliance

Build and maintain relationships with paid social platform representatives, to understand how we can most efficiently utilize our budget within the platform(s)

Maintain understanding of new and evolving product offerings on paid social platforms

Monitor the latest trends in social media, including advertising formats, channels, and technologies to improve campaign performance and provide recommendations on how HUB can best leverage new tools and services

Media Planning/Buying

Lead quarterly media planning and buying process for select Specialty Practices with brand marketing stakeholders based on campaign goals and objectives

Conduct partner and opportunity analysis to determine quarterly endemic media mix

Research new endemic media partners and opportunities to test and learn

Communicate with partners and negotiate pricing for media buys

Track budget and secure required internal approvals before signing IOs and purchasing buys

Project manage and execute on endemic media buys in collaboration with brand marketing stakeholders once buys are secured

Gather reporting from partners upon media buy completion, analyze, and present performance insights

Required Qualifications

Bachelor’s degree required

Agency experience preferred

3-4 years paid social media campaign management experience

3-4 years project management experience (vendor management strongly preferred)

LinkedIn Ads experience (preferably for large enterprise B2B organizations)

Experience with social media strategy and implementation

Understands the relationship between paid, owned, and earned social media tactics

Prioritize and manage time efficiently among multiple campaigns and daily tasks, and be able to work effectively under pressure

Understanding of Excel functions and PowerPoint

Understanding of analytics tools (such as Adobe Analytics)

Department Marketing

**Required Experience**: 2-5 years of relevant experience

**Required Travel**: Negligible

**Required Education**: Bachelor's degree (4-year degree)

EEOAA Policy

E-Verify Program

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