(Canada) Marketing Manager
1 day ago
For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform.
With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey.
For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.
**Contract Duration**:
- 1 year
**Position Summary**:
**Key Responsibilities**:
- Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
- Overseeing and coordinating marketing campaigns, collaborating with an agency to develop creative strategies, appropriate channel mix, manage budgets, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency.
- Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
- Drive strategy and demand for national and/or regional tradeshows through owned or paid channels
- Seek out ways to utilize marketing automation to improve processes and productivity
- Research Test and refine new marketing approaches and channels to reach and engage key audiences
- Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
- Manage multiple projects and balancing contending priorities in a rapidly changing environment
- Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
- Lead the development and execution comprehensive account-based marketing strategies aligned with company goals and sales objectives.
**Required Experience**:
- 4+ years of B2B marketing experience
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure Impact and determine improvements
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
- Proven Success in developing and executing account-based marketing campaigns to drive engagement and revenue.
**Preferred Experience**:
- Experience managing external partners to develop marketing programs
- Experience managing large amount of data including customer segments and online campaign metrics
- 5+ years of B2B marketing experience
- Experience working with marketing agencies for execution
- Travel 20-30%
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