Student Recruitment Officer
4 weeks ago
**About Durham College**:
Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of the GTA’s Top 100 employers.
The college offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, justice, media, art and design.
With a focus on experiential learning, DC graduates are known for having the skills and knowledge employers need. More than 104,000 alumni represent the college, both locally and around the world.
Serving the Durham Region and Northumberland County communities for over 50 years, with campuses in Oshawa and Whitby, the college offers over 12,500 full-time post-secondary and apprenticeship students access to more than 145 full-time post-secondary programs - including four honours bachelor degrees and nine apprenticeship programs. Led by over 1,860 full
- and part-time staff, DC has an estimated annual economic impact of more than $913 million on Durham Region.
**DUTIES AND RESPONSIBILITIES**:
Reporting to the Director, Marketing and Student Recruitment the duties of the Recruitment Officer are to promote full-time Durham College programs to prospective domestic students. Participate in and conduct a comprehensive student recruiting program to increase applicant market-share and to meet college enrolment targets. This would include participating in student recruitment activities to connect with a variety of audiences including prospective students, parents, guidance counsellors, teachers and community agencies, maintaining and presenting up-to-date knowledge of the programs and services of the college. The Student Recruitment Officer will represent Durham College in a range of internal and external in-person and virtual activities including high school presentations, community events, education and career fairs, open houses, etc. to raise awareness of Durham College's full-time program offerings while providing exemplary customer service. The primary goal of the Recruitment officer is to ensure that Durham College meets its enrolment targets by generating a strong applicant pool of qualified students.
- Develop and execute a comprehensive student recruitment program to grow domestic enrolment while promoting 145+ full-time programs to a diverse range of prospective students including those direct from high school and mature adult learners.
- Provide program, admissions and services information to a diverse range of prospective students including those from high schools and mature adult learners.
- Provide expert product knowledge while maintaining existing and developing new relationships with school contacts including guidance counsellors and teachers.
- Organize and participate in system-wide external recruiting activities in Ontario such as College Information Program (CIP), including making all travel arrangements during this time for rental vehicles, and accommodations.
- Provide basic academic counselling and advises prospective students on program choices and the admissions process.
- Conduct follow-up visits to key feeder schools to meet with applicants and generate leads and confirmations to programs.
- Participate in on-campus college events such as secondary school visits, program information nights and open houses where you will advise prospective students, applicants, parents and guidance counselors.
- Maintain knowledge of college programs by liaising with student recruitment team colleagues, Executive Deans, Associate Deans, Program Coordinators, Administrative Coordinators, Student Advisors and attend meetings as required.
- Develop and conduct community presentations for student recruitment purposes, as requested by secondary schools and special interest groups.
- Liaising with secondary school and community agency stakeholders to maintain relationships and provide information sessions and promotional materials to support to their students and clients.
- Conduct campus tours with prospective students and parents while promoting full-time college programs.
- Collect prospect student leads that will be captured in the Customer Relationship Management (CRM) tool.
- Lifting boxes of up to 40 lb containing promotional materials and display containers 50+ lbs.
**QUALIFICATIONS**:
- Two-year diploma in sales, marketing, public relations, business, advertising, employment counselling or other related fields.
- Minimum of two years’ experience demonstrating excellent customer service, oral and public speaking skills and superior writing ability.
- Tact, integrity, diplomacy and ability to maintain confidentiality.
- Conf
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