Luxury Content Manager

1 week ago

London, Canada Financial Times Full time

**About Us**

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It's the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It's a job that's never mattered more, and a career that can take you anywhere you want to go.

**Our commitment to diversity and inclusion in the workplace**

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

**The team**

The FT Luxury & Weekend Advertising team are looking for a creative and ambitious Content Manager to join us in our London office. This is an opportunity to work on innovative content solutions for incredible clients across the award-winning FT Weekend portfolio, which includes HTSI and FT Weekend Magazine.

**Main responsibilities**
- Crafting original creative solutions across our print, digital and social platforms that respond to client briefs and proactively seek out new business wins
- Translating luxury brands' identities and ideas into engaging content themes that will resonate with our readers
- Acting as the principle lead for LUX content across the following sectors: Food & Drink, Independent Fashion, Independent Watches, the Arts, Private Aviation, Automotives, Travel and Property
- Acting in a consultative capacity with clients to educate, motivate and inspire them about The FT's content capabilities
- Overseeing content campaigns end to end, from leading ideation sessions with sales reps and presenting inspiring concepts to clients, to working with the right teams internally to see a campaign through to its launch
- Sourcing and commissioning talent for campaigns
- Providing a rigorous layer of editing and oversight on every content campaign to ensure exceptional storytelling and a consistently high standard
- Building strong relationships with internal teams in order to identify new opportunities, draw on the expertise of all parties, and deliver seamless campaigns
- Providing support in the monitoring and management of business development, including forecasting and revenue analysis by way of a close relationship with your SSD colleagues
- Overseeing and approving content pricing on campaigns

**Core competencies**:

- An aptitude for creativity and innovation with an entrepreneurial spirit
- Exceptional writing, editing and visual skills
- A flair for thinking up interesting story angles and innovative content solutions
- A confident communicator who can bring an idea to life
- A natural collaborator with the ability to manage multiple stakeholders
- Big ambitions underpinned by meticulous attention to detail
- An understanding of the role that content plays in the current media landscape
- Keen interest in new formats and technologies that facilitate better storytelling

**What you'll be measured on**:

- Growth of the lux content business by a determined % YOY
- Your contribution and success in facilitating the team in their efforts to win
content business
- Building close relationships with key internal and external stakeholders, as well as
forging new relationships with those that can help us strengthen our proposition.
- Your success in seeking and securing new business
- Your ability to create exciting solutions by utilising all of the FT Group's resources to drive new revenue and ensure the FT Group stays at the forefront of the market
- The part you play in delivering outstanding account management and successful
campaigns as reflected in repeat business

**What's in it for you? Our Benefits**

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

**Further Information**

LI-SM1

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