Senior Content Manager

3 weeks ago

London, Canada Cision Ltd. Full time

This Senior Content Manager’s role is responsible for helping shape the global narrative for the CisionOne go-to-market brand through the development of thought-provoking and industry leading content and tentpole reports. The ideal applicant is a creative and strategic thinker who can connect the dots from enterprise strategic goals into content that both convinces and converts, driving awareness, consideration and leads for the CisionOne business.

Duties and responsibilities:
  • Act as SEO-focused content lead for the CisionOne team, helping implement best practices and recommendations into net-new content
  • Establishes direction of content to ensure it aligns with brand and business objectives
  • Own day-to-day content management operations and tasks in support of product launches, marketing initiatives and content updates to web pages
  • Socialize content initiatives to relevant internal stakeholders for adoption, localization, and promotion
  • Develop and refine the tone of voice for the CisionOne brand
  • Increase leads generated through gated industry-leading content developed for our key markets (US, UK, Canada), including two of our tentpole outputs: the Global Comms Report and the State of the Media Report
  • Measure and report on the success of content initiatives through agreed-upon metrics
  • Develop co-branded reports and thought leadership as necessary that help support cross-sell initiatives across CisionOne and Brandwatch portfolios
  • Develop co-branded thought leadership with partners like Dow Jones, WSJ, PRWeek
  • Help establish and further develop our roster of Subject Matter Experts to leverage for speaking opportunities, thought leadership or media relationships.
Essential Skills and Experience:
  • Excellent writing skills
  • Editorial and copywriting expertise
  • Ability to plan projects, meet timelines, and organize work streams efficiently
  • Strong creative eye and understanding of the Cision brand
  • Ability to validate ideas or hypotheses and convert them into provocative thought leadership content
  • Track record of exceeding targets
  • Ability to build and foster relationships with key stakeholders within the organisation
  • Results oriented
  • Good human (who wants to work alongside other good humans)
What you will get:
  • Career progression opportunities
  • Dental and healthcare plan
  • Employee Assistance Programme (EAP)
  • Learning Portal

If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you

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