Growth Marketing Manager

1 month ago

Toronto, Canada Equinix Full time

Growth Marketing Manager
Equinix is the world’s digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

Equinix is looking for a passionate and experienced growth marketer to join our growing Product Led Growth (PLG) marketing team and play a key role in evolving our customers’ journey’s. Your future title? Growth Marketing Manager

Background

Equinix is the world’s digital infrastructure company, operating hundreds of data centers and a portfolio of high-growth IaaS services used by the world’s leading businesses. At Equinix, we’re committed to helping the world’s digital leaders scale with agility, speed the launch of digital services, deliver world-class experiences, and transform people’s lives. Our people and culture are the keys to our success.

We hire hardworking people who thrive on solving problems and give them opportunities to hone new skills and try new approaches. We embrace diversity and are committed to providing an equitable work environment where people can do the best work of their lives. Our PLG marketing team is developing new ways of doing business at Equinix, forging relationships with developers, startups, and digital leaders alike by focusing on authenticity, human connection and technical savvy.

**Job Summary**
As an experienced Growth Marketing Manager, you’ll join our fast-moving PLG marketing Team and focus on accelerating our new users’ journeys to becoming scaled and happy customers, in collaboration with colleagues across our marketing, sales, customer success and product teams. You will also be responsible for helping us design, implement and operate a new to Equinix Product Qualified Lead (PQL) process to nurture self-service customers to critical mass and then pass them to sales to help support their further growth.

As an experimenter you would use your creative problem-solving skills to run A/B tests and drive business decisions through reliable and reproducible analyses. One day you might be defining a way to infer customer use cases to support new users’ product onboarding journey more efficiently. The next day, you might be representing our team in the design of systems and process to route, report and optimize our new PQL process.

This is a fantastic opportunity to help build up a bottom-up growth and advance our PQL strategy at a category leading, successful Fortune 500 B2B tech company. Your work will be a critical driver for our company’s next chapter.

**Responsibilities**
- Experience driving user growth at a cloud or SaaS provider that has integrated the self-service (PLG) and enterprise selling models using Product-Qualified-Leads (PQL) or other similar methods
- A successful track record of contributing to the building and optimizing a growth marketing function at a B2B tech platform
- Understanding and experience designing and implementing processes and systems to bind PLG adoption pipelines to sales organizations using best IT practices and/or third-party PLG SaaS apps
- Experience analyzing customer data and product usage patterns to identify opportunities for growth. Use metrics across stages such as acquisition, activation, retention, and referral to track the effectiveness of your marketing efforts and make informed decisions
- Understanding of target audience and their needs. Segment our customers based on factors including functional role, firmographic data, behavioral data and intended use case. Create or aggregate targeted messaging and content to cater to these segments
- Continuously test and iterate to validate marketing strategies, messaging, and channels for maximum impact. You don’t shy away from a challenge and find joy in integrating systems and stitching apps and data together to find insights.
- Strong comfort with analytics, metrics, and love to look for patterns that can accelerate and optimize the customer journey

**Qualifications**
- Data warehousing and a

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