Shopper Marketing Manager

2 weeks ago

Oakville, Canada Peter Mielzynski Agencies Full time

Overview:
At William Grant and Sons, inspired by our independent spirit, we create our own legacies. WG&S is PMA’s largest brand owner client and shareholder, operating a Business Unit within the PMA organization.

PMA Canada is a leading private beverage alcohol agent and distributor of fine spirits, wines and beer, representing a number of premium brands in the beverage alcohol industry in Canada.

We are a Global, Premium Brand Building Team with the mission of bringing to life disruptive experiences that deliver value for consumers, customers and WG&S by living our values every day.

**Company Values**:
WG&S:
Proud | Be Responsible | Be Sustainable | Be Entrepreneurial | Be Professional | Embrace Difference | Think Long-Term

PMA:
Team Work | Professionalism | Leadership | Enthusiasm | Creativity

**Responsibilities**:
To support the strategic delivery of the WG&S budget / plan, The Shopper Marketing Manager is responsible for leading the development and execution of programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates the WG&S portfolio with retailers and shoppers.

This position requires strong project leadership skills to bring Distinct Brand Assets (DBA), objectives, concepts, and priorities to life in-market.

To support the delivery of the WG&S Canadian retail vision and strategy. Develop insights and learnings to identify Category and Customer Marketing priorities; optimise the activation of our brand plans across the shopper path to purchase; through measurement and evaluation and create disruptive activation strategies for execution at the point of purchase.

To build increased consumer desirability for WG&S brands.

**Key Deliverables**
- Support the delivery of the strategic brand imperatives (commercial guardrails) in the retail channel across Canada.
- Develop customer insights and strategy.
- Application of effective customer marketing levers across provincial retail customers.
- Deliver initiatives within key accounts that support both brand and commercial objectives, strategically prioritised by customer.
- Ruthlessly prioritise customer / brand opportunities to maximize ROI by brand.
- Evaluate effectiveness of retail activity against pre-agreed objectives.
- Drive greater efficiencies and best practice for the company.
- Develop cross-functional networks within key internal and external customers.
- Influence and work alongside senior marketing and commercial leads to co-ordinate timings, assets and delivery of activations.
- Build and maintain excellent internal and external cross-functional relationships

Qualifications:

- Post-secondary education in business or equivalent work experience
- Minimum 3 years trade marketing / customer marketing / commercial experience
- Previous CPG | Beverage Alcohol Industry Experience

Essential:

- Good understanding of customers and their operations
- Prior experience of retail trade / customer marketing, preferably within CPG. Beverage Alcohol category is desirable.
- Commercial / business planning
- Commercial acumen - understands impact of decisions on profitability
- Strong communication skills (oral and written)
- Ability to be adaptable and prioritise effectively
- Inter-personal effectiveness and ability to influence
- Project and workflow management
- Organizational skills

Desirable:

- Strong, confident communicator with high personal impact
- Demonstrates professionalism, credibility, trust and respect both internally and externally
- Ability to manage multiple projects and prioritise
- Attention to detail

Behavioural Competency Requirements:

- Accountability
- Customer centricity
- Transparency
- Inspection of Expected results
- Ownership of the business
- No-blame fixing

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