Specialist, Product Marketing- Mississauga, On

4 weeks ago

Mississauga, Canada CooperSurgical Full time

As part of Copper Surgical, **Insception Lifebank **is Canada's largest and most experienced cord blood program. A market leader, Insception Lifebank is committed to providing clear and balanced education to assist Canadian families make an informed decision regarding cord blood banking options.

We are looking for a highly motivated and energetic person to join our marketing team as a **Specialist II, Product Marketing. **You will be responsible for supporting the marketing function in all external communications (online and offline). Working closely with the marketing manager to activate both tactical and strategic initiatives, you will support the marketing team toward the fulfillment of objectives for the organization.

We are looking for a highly motivated and energetic person to join our marketing team. You will be responsible for supporting the marketing function in all external communications (online and offline). Working closely with the marketing manager to activate both tactical and strategic initiatives, you will support the marketing team toward the fulfillment of objectives for the organization.
- 2-4 years of marketing experience in a B2C environment.
- knowledge of CRM and marketing automation tools (e.g., Marketo, Mailchimp, Dynamics 365)
- Experience managing websites on WordPress and reporting using Google Analytics.
- Knowledge of managing paid media (Facebook/Instagram) is a plus.
- Design skills using graphic design tools such as Illustrator, Photoshop, Canvas, etc is a plus
- Excellent communication and interpersonal skills.
- Solid writing skills and ability to write basic marketing content.
- Advanced computer skills - MS Office: Word, PowerPoint, Excel, Outlook, etc.
- Organization and project management skills, ability to meet deadlines, and competing priorities.
- Ability to build and maintain relationships with cross-functional teams within the organization.

**Work Environment**:

- This position is primarily remote but requires occasional in-office attendance at our head office in Mississauga, ON, as needed.

**Education**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Relevant certifications in digital marketing or project management are a plus.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
- Create and maintain corporate website content as required (e.g., blog articles, banners, landing pages), monitor site metrics, and identify optimization opportunities.
- Work closely with the internal creative team and external designers to develop print and digital collateral (e.g., brochures, booklets, flyers, banners and social media posts).
- Provide marketing-administrative support and logistics coordination to the field sales team.
- Plan and coordinate the execution of our participation in baby fairs throughout the year. (e.g., organizing logistics, booth setup, staffing, promotional materials, etc).
- Manage day-to-day tasks with third-party partners (e.g., lead-buy vendors, wholesale suppliers, print vendors, courier services, sample suppliers).
- Assist with paid-media campaign set-ups, track monthly metrics, provide analytical reports and suggest optimizations (Facebook/Instagram).
- Develop, curate, and schedule engaging content for social media platforms (Facebook and Instagram) to enhance our social media presence.

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