Digital Measurement

3 weeks ago

Markham, Canada Kenvue Full time

**Digital Measurement & Optimization Analyst**-2307006992W

Description

Kenvue is currently recruiting for

Analyst, Digital Measurement & Optimization

This position reports into the Digital Measurement & Optimization Lead and is based at Markham, ON

**Who We Are**

***At Kenvue, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Join us in shaping our future-and yours. Watch us here:
**What will you do**
- The
**Analyst, Digital Measurement & Optimization** is responsible for [execution & delivery of Amazon Search, SA360, Social & Programmatic Reporting & Analysis for SH Brands and help enable agile optimization of campaigns on a timely manner.

Collaborate with the Digital Enabling team & agency planners to provide contextual insights & recommendations, to non-technical stakeholders such as Brands, for optimizing current & future campaign performance.
- Responsibilities:

- Support the delivery of reports related to Digital Media, measuring media performance in relation to business objectives, across the J&J digital ecosystem, including web, search (Google, Amazon & Retail Search), display, video, social, CRM and e-commerce.
- Drive the company’s data accessibility & democratization
- Develop and maintain dashboards, automated alerts and reports for individual brand teams and franchise marketing teams.
- Present digital media insights & optimization opportunities to non-technical stakeholders
- Work closely with the JJT, Agency partners and analytical suppliers on developing business requirements, quality assurance & auditing activities ensuring that measurement solution is maintained and meeting business needs.
- Proactively identify programmatic, social, and search optimization opportunities.
- Develop and implement best practices within the scope of digital measurement, reporting, insights, & optimization across all assets within the digital ecosystem.
- Educate J&J marketers and agency partners’ footprint by means of face-to-face training, documented case studies, formal presentations, and hands-on workshops.***

Qualifications

**What we are looking for**

Required Qualifications
- 2-3 years of Digital Analytics experience in Site Analytics, Search and Testing & Optimization is required.
- Appetite to learn & curious to dig deeper into data for insights
- Bachelor’s degree is required.
- Degree in marketing with certifications in Digital space is preferred.
- Experience with Search (Google, Instacart, Amazon, Walmart)
- Experience with Paid Media platforms (DV360, Trade Desk) is preferred.
- Experience with Social Business Manager Console (Facebook Business Manager, Pinterest) is preferred.
- Experience with GA360 and Google Marketing Platform is required.
- Experience with syndicated measurement is preferred.
- Data visualization using Domo/Tableau/PowerBI

Desired Qualifications
- Passion for digital analytics, quality, and performance, with a desire to be leading the evolution of performance marketing within Kenvue is required.
- Ability to work independently with an entrepreneurial mindset, multi-tasking, and the aptitude to prioritize tasks is required.
- Analytical thinking to understand, analyze and synthesize large volumes of data and address complex questions into clear analyses and actionable findings and implications is required.
- Ability to manage people and expectations, and influence stakeholders effectively in a consultative capacity is required.
- Excellent data visualization and communication skills, including the ability to clearly and effectively communicate and present findings to stakeholders at all levels is required.
- Extreme attention to detail and outstanding organizational skills is required.

**What’s in it for you**
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More
- Learning & Development Opportunities
- Employee Resource Groups

Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.

Primary Location NA-CA-Ontario-Markham

Organization Johnson & Johnson Inc.

Travel Yes, 10 % of the Time

Job Function Digital Marketing

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