Communications and Marketing Lead

5 months ago

Halifax, Canada Brigadoon Village Full time

**Position**: Communications and Marketing Lead

**Reporting to**: Director of Operations, Director of Philanthropy

**Key Collaborators**: Program Managers, Philanthropy Managers, CEO

**Salary Range**: $55,000 - $62,000 per year

**Location**: This full-time position will include working from our Halifax Office and Brigadoon Village on Aylesford Lake. Work from home flexibility is available when appropriate.

**Who We Are**

Brigadoon Village is one of Canada’s largest pediatric medical camps. It’s a non-profit recreational facility that delivers year-round camp programming to transform the lives of Atlantic Canadian children and youth living with health conditions and other life challenges. We help them reach their full potential through experiential learning, meaningful connections and exceptional fun.

Brigadoon Village is located on Aylesford Lake in the Annapolis Valley with an office located in Halifax’s Hydrostone Market.

**Position Summary**

Reporting to the Directors of Operations and Philanthropy, the Communications and Marketing Lead provides support and works closely with Brigadoon’s senior management team. Their job is to generate widespread awareness of Brigadoon to attract more campers, donors and volunteers.

They will support fundraising activities, including annual campaigns, and work with the operational team in raising awareness of Brigadoon’s programs. The Lead will also respond to other communication needs and opportunities as they arise. The Lead is accountable for the performance of Brigadoon’s marketing and communication initiatives. The Lead will also be a part of the Brigadoon Board of Directors Communication Advisory Committee.

**Key Responsibilities**
- Develop content using internal and external resources for timely and consistent donor and family communications including social media, direct mail and other communications
- Develop and design marketing collateral for camp programs, general branding, facility rental, and donor stewardship including Donor Impact Report and Annual Report
- Develop various communications materials including speaking notes, media releases, funding proposals, feature stories, and articles.
- Oversee website management and quality control
- Develop, implement, and oversee a strategic 12-18 month communication strategy to build brand affinity, engagement with camp stakeholders and support fundraising initiatives
- Research, understand and brief organizational leadership on Brigadoon’s audience mix and key communication opportunities and requirements.
- Work closely with key internal collaborators to find effective solutions in building our brand reputation with all audiences. This will require teamwork, prioritization and transparency as we manage activities across our team.
- Support our strategic approach to establish and maintain relationships with media (radio, print, and television) to increase media engagement with the organization.
- Acquire external resources as needed to fulfill strategic and tactical goals.
- Annually develop and manage a budget that effectively uses available resources and ensure all marketing and communications initiatives are properly allocated throughout the year.
- Post secondary graduate in communications, public relations and/or marketing with 2-4 years of progressive experience
- Demonstrated experience in researching, preparing, implementing and evaluating comprehensive and strategic communication plans
- Exceptional writing skills to connect with diverse audiences
- Experience with Adobe Creative Suite and Canva
- Website management experience
- Social Media strategy and management
- Stakeholder communication and engagement
- Ability to work independently as well as ability to work effectively and collaboratively with others in a dynamic, environment
- Enthusiastic, passionate and motivated self-starter
- Flexible and adaptable to working well in an environment with ever-changing projects and priorities.
- Good time management skills with an ability to manage competing priorities
- Media relations experience is considered an asset

**Brigadoon Offers**
- Full-time permanent position with competitive salary and benefits package
- A flexible approach to schedule and work location
- An environment that supports growth and challenges you with new opportunities
- A dynamic work environment where new ideas are encouraged, and brainstorming sessions break out frequently
- An offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer or will result in withdrawal of offer or termination of your employment. Checks may include one or all of the following checks: Reference / Employment Verification, Education Verification, Criminal Background and Vulnerable Sector Search, Child Abuse Registry Check

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Extende

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