Communications, Media and Web Manager

3 weeks ago

Vancouver, Canada University of British Columbia Full time

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Information Services, Level B

Job Title

Communications, Media and Web Manager

Department

Administrative Staff and Managers | Vancouver School of Economics

Compensation Range

$5,906.25 - $8,508.42 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

September 20, 2023

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Description Summary

In consultation with school leadership, the Manager articulates the mission of the VSE and acts as the main knowledge translator for its outputs. Successfully managing these tasks requires a deep engagement with and an understanding of the content produced within the VSE, including the ability to translate its research output to the general public, to profile the VSE, and to project its activities in a clear and appropriate format to multiple audiences. Target audiences include potential donors, alumni, government bodies, university leadership, current and prospective students. A detailed understanding of the work done by academic economics researchers, preferably from education and immersion within an academic economics environment, is essential.

The Manager will be responsible for managing and coordinating all aspects of digital and print communications. To that effect, the Manager will supervise a Media Assistant.

Organizational Status

Reports to the VSE Administrator and receives direction from the VSE Director. The manager also works very closely with the VSE Communications Committee and educational program directors. Liaises with the Arts Communications team to ensure adherence to Arts and UBC brand guidelines and communications best practices. Works closely with the other members of the Arts Communications team and network and campus communicators. Interacts with faculty and staff within the VSE, as well as IT Services, UBC Public Affairs, Arts ISIT, UBC Alumni and Development, UBC Press and UBC Events concerning issues affecting the VSE and CERC. Also works closely with the VSE IT Manager in developing electronic communications strategies. Provides advice and guidance to VSE and its research institutes on communications strategies.

Work Performed

Communications and Media:
- Keeps abreast of VSE research output and the nature and development of its academic and educational programs.- Identifies and responds to emerging opportunities to profile the VSE and its research and academic programs.- Identifies and researches the key audiences for the VSE’s output and messaging.- Translates specialized research output to various audiences, and conveys it using the appropriate communications tools and channels. When appropriate, collaborates with Media Relations and Arts Communications to promote content via mainstream media tools (e.g. placing op-eds, generating articles for publication).- Collaborates with Arts Development & Alumni Engagement (DAE) to engage donors and inform them about the VSE’s exciting work.- Produces, publishes and promotes featured faculty and student profiles, faculty awards, and research stories.- Oversees all VSE social media accounts (Twitter Facebook, etc.).- Maintains familiarity with major communications trends, issues, and technologies. Functions as a communications resource for faculty and other staff at VSE, providing front-line tactical communications expertise, as required, and providing stakeholders with recommendations and best practices.- Develops and implements strategies for promoting the VSE’s educational programs, as well as potential expansions and additions. Collaborates closely with program directors, BIE advising, the Career Center, and third-party contractors in the development and implementation of these strategies.- Develops timelines and manages budgets to implement marketing projects, promotions, and campaigns. Supervises the creation of new media assets (promotional videos, brochures, etc.) and the management of existing ones.- Evaluates the performance of digital and traditional media initiatives using a data-driven approach. Prepares reports and provides regular updates to the Communications Committee,

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