Social Media Manager

6 days ago

Vancouver, Canada UBC Sauder School of Business Full time

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

**Job Summary**

UBC Sauder School of Business is one of the world’s leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission.

We acknowledge that UBC Sauder at the Vancouver Campus is situated within the traditional, ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at the UBC Robson Square is situated on the traditional territory of the Musqueam, Squamish and Tsleil-Waututh.

The Marketing and Communications department at the UBC Sauder School of Business leads initiatives to build the brand and reputation of the school, both in domestic and global markets, and develops marketing and communication strategies to promote business objectives, including recruitment, student experience, fundraising and alumni and community engagement. Key areas of responsibilities include brand stewardship, school and unit level marketing campaigns, corporate communications, media relations and proactive/reactive issues management.

A key member of the UBC Sauder Marketing and Communications department, the Social Media Manager plays a lead role in overseeing the school’s social media presence across the school's diverse program portfolio. The Social Media Manager acts as the key liaison within the UBC Sauder Marketing and Communications team responsible for driving engagement with prospects, students, alumni and the broader community in a manner that supports the school’s strategic vision and principles.

The Social Media Manager provides strategic guidance, planning, and project management, in order to facilitate effective execution of marketing and communications initiatives within the school’s social media channels. They are responsible for managing the social media accounts, overseeing the production of branded content and updates, social media monitoring, and ensuring synergy and linkages between the UBC Sauder website and other social media groups and communities (both internal within UBC Sauder and external). The Social Media Manager is responsible for the planning and development of social media relations programs that support the branding, communications and stakeholder engagement priorities of the UBC Sauder School of Business. With a sound knowledge of social media principles and community building, this role supports the use of social media to drive the school's business and communication goals and plays a key part in reputation management.

The Social Media Manager plays an important role in helping the school achieve its business objectives/results, ensures strategic marketing and communications within our social media channels are aligned with the organization's brand and effectively implemented, and facilitates sound strategies for stakeholder engagement.

**Organizational Status**
Reports to the Associate Director, Communication and Media Relations, is a key part of the Communications and Social Media team, and works closely with other staff within UBC Sauder's Marketing and Communications department as needed.

**Work Performed**
- Provides ongoing support to marketing and communications team members on social media planning, strategies, and tactics that help drive their marketing and communications objectives and business development goals.
- Provides advice and counsel to internal stakeholders on social media planning and strategies to support business objectives and goals.
- Provides ongoing social media monitoring for the purposes of reputation management, potential issues and overall school reputation.
- Plans, initiates, and executes paid and organic social media strategies and initiatives within the Marketing and Communications team.
- Liaises with internal and external content creators e.g., faculty, students, alumni, staff, agency/creative firm and writers to write, edit and facilitate production of social media marketing and communications materials, while working closely with the marketing team to ensure consistency with the brand identity and graphic standards.
- Manages execution of social media relations programs and engagement with key stakeholders.
- Manages all project aspects from start to completion, including requirement gathering, vendor briefing, creative development, coordination, communications, budget, timelines, feedback, and approvals, wi

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