Social Media Manager

5 months ago

Vancouver, Canada SMC Communications Inc. Full time

**Position**

Social Media Manager (Vancouver)
- Full-time, permanent_

**About SMC**

As a leading full-service public relations, creative, and digital marketing agency, we are dedicated to providing imaginative and influential marketing communications strategies for a diverse range of trade and consumer-facing brands in the food, beverage, and hospitality industries. From local heroes to internationally recognized names, we fuel their growth and success in a fast-paced, brand-nourishing environment that encourages creativity. At SMC, we pride ourselves on staying ahead of the curve. We seamlessly blend traditional PR strategies with cutting-edge digital and social media techniques to offer our clients unparalleled results. Our team thrives on challenges, and we are committed to exceeding expectations in every endeavor. Join us in shaping the future of marketing communications and be part of a dynamic and growth-oriented team.

**About You**

You seize the opportunity and find a way. You possess an entrepreneurial spirit and continuously innovate to achieve great results. You unturn all stones in your detail-oriented nature to “get it right”.

You are:

- A strong, collaborative team player, who approaches projects with enthusiasm.
- Current with pop-culture and events, and ready to jump on new trends and memes before they’re yesterday’s news.
- Two steps ahead on the latest social media trends, features, apps, and algorithm updates.
- Passionate about restaurants, and all things food and beverage.
- Proactive and confident in communicating your out-of-the-box ideas with the team.
- The embodiment of a strong work ethic, with exemplary written and verbal communication skills, and an obsessive attention to detail.
- A natural project manager who can keep all the balls in the air, pivot whenever needed while meeting deadlines and delivering results.
- Energized and driven by the data and all about achieving results.
- A solid copywriter and wordsmith who relies on your own creative way with words, rather than AI and ChatGPT.
- Someone who thrives on community engagement and connecting with each client's audience to drive results.

**What You Will Be Doing**:
Our Social Media Manager will be responsible for overseeing our client’s social media accounts and community engagement, including, but not limited to the following:

- Create and implement social media strategies on behalf of SMC’s clients to appeal to local, regional and national audiences.
- Drive innovation and forward-thinking ideas around community growth and engagement.
- Maintain the unique voice of each of our client’s brands on select social media platforms.
- Manage and build relationships within the client’s social media community, with select brand ambassadors and influencers, depending on the account.
- Take a lead role in content direction and asset management for each client account.
- Visit our clients on location — sometimes outside of regular office hours — to capture the latest content in the form of photography and Reels videos and stay current on their latest offerings.
- Write, edit, and proofread communications content, which includes but is not limited to social media posts (such as: digital ads, websites and blogs).
- Collaborate with all teams on various marketing projects, including executing brand activations and capturing content at client and agency-hosted events.
- Additional duties as required.

**Qualifications**
- Post-secondary education in communications, marketing or related field.
- Minimum 2-3 years experience in a social media, marketing or related role.
- Familiarity with the current grocery and restaurant landscape in Western Canada and beyond.
- Ability to build and maintain relationships, collaborate with clients and internal cross-functional teams to drive deliverables to outcomes.
- Exceptional English written and verbal communication skills with an extreme attention to detail.
- Extremely strong project management and time management skills along with a demonstrated ability to manage multiple priorities and deadlines.
- Proven ability to independently prioritize job tasks in a sometimes demanding and challenging environment.
- Advanced knowledge of Instagram, Facebook, TikTok and other social media platforms.
- Working knowledge of Figma, Adobe Creative Suite and Meta Insights, as well as project management and time tracking tools.
- Food photography & demonstrated Reels video skills.

**Compensation**

SMC prides itself on offering a competitive compensation package with enticing perks.
- Four (4) weeks paid annual vacation including three (3) weeks at your request/discretion and five (5) predetermined Agency-wide bonus paid days off throughout the year.
- Extended health benefits, including medical, dental, vision, life insurance, and employee assistance program.
- Five (5) paid Care Days for illness, mental health, or to care for ill children or parents.
- Mobile phone allowance.

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