Account Director – The Influencer Group

4 weeks ago

Waterloo, Canada Xeim - Excellence in marketing Full time

Brands and agencies are significantly increasing their investments in influencer marketing and Influencer Intelligence & Fashion Monitor are ideally placed to capture the revenue opportunities arising from this fast-growing discipline.

Account Director is responsible for building strong relationships and a strategic account plan to retain and grow subscriptions for our biggest opportunity & highest value clients. The post holder should gain in-depth knowledge of these clients’ needs, in order to proactively look for opportunities to drive value and expand and upsell accounts. You will identify and exploit opportunities with your client base and share knowledge across your individual account lists to identify trends and associated opportunities.

You are responsible for devising and executing ‘customer success plans’ to ensure your client base derives maximum ROI from the subscription, thus securing renewals and achieving uplift where the opportunity exists.

An upshot of effectively rolling out customer success plans will be gaining a greater understanding of your customers’ business strategy and needs. Pairing this with the insight you gain from customers’ product engagement, you should work to uncover and identify customers’ needs and then match relevant expansion opportunities.

As senior account lead, the post holder will be a critical member of the TIG enterprise team working collaboratively with marketing, our content team and partners to understand and customise our proposition to clients.

What you will be doing:

  • Accurate reporting and forecasting
  • Adhering to renewal schedules and keeping account admin accurate and up to date
  • Developing relationships with client base, understanding their business and the sector and through a consultative account – management approach driving usage and value
  • Opening uplift opportunities through new budget lines, departments and where appropriate, growing accounts into global agreements
  • Identifying opportunities for Advisory Services & Training products and selling these in where appropriate
  • Ensuring maximum revenue generation through effective negotiation
  • Arranging and presenting at regular client meetings
  • Working collaboratively with internal support teams – with the Client Services team on likes of usage reports; with Marketing on marketing campaigns
  • Requesting sector-specific support from Editorial and Marketing teams to maximize relevance of our product to your client base
  • Attending and networking within the industry at events and conferences
  • Staying abreast of the subscription content, the industry as a whole to flag relevant data to your client base in a timely manner
  • Organised, methodical, process-driven and with an eye for detail

Behaviours and Knowledge:

  • Stay up to speed with the digital trends and subsequent challenges/opportunities facing your client base
  • Use initiative to identify at risk and growth opportunities months in advance so appropriate action is taken
  • Able to juggle accurate admin and renewal processes with proactive client contact and meetings

Success Measures

  • Subscription renewal rates by value and volume
  • Level of feedback passed to Senior Leaders and Content Team to drive product enhancements

What we look for in you…

  • Minimum 5 years sales experience
  • Proven track record of meeting sales targets in a consultative sales environment
  • Excellent interpersonal, written and verbal communication skills
  • Client-facing experience with high value customers
  • Outstanding conversation skills, commercial acumen and adept at uncovering prospects’ business challenges
  • Experience in negotiating high value contracts with procurement
  • Passion and interest in all things digital
  • Entrepreneurial with a problem-solving mentality and positive attitude
  • Motivation to work independently and collaboratively with colleagues

– Strong track record in B2B sales role preferably business information or subscriptions based
– Understanding of digital marketing, especially influencer marketing

What we can offer you

  • 25 days holiday, increasing by one day p.a. to a maximum of 30 days for every year served
  • Stunning Waterloo offices with views of the Thames plus complimentary barista coffee / free bar / table tennis tables – the works
  • Complimentary access to accredited training programmes worth thousands of pounds including our Mini MBA
  • Active Diversity and Inclusivity agenda (DICE – Diversity Inclusion, Culture, Engagement)
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