Analytics & Insights Specialist (CRM / Digital

4 weeks ago

Oshawa, Canada CM2 Solutions Inc. Full time

CM2 supports Marketing and Customer Relationship Management (CRM) activities at General Motors of Canada Company. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa.

General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive brands in Canada (Chevrolet, Buick, GMC and Cadillac) through Canada's largest automotive dealer network.

**Overview of Position**:
You have a passion for data/analytics, and will play a lead role to leverage an enterprise data warehouse of automotive customer information, to derive insights, plan marketing campaigns, and determine results for CRM and related digital marketing initiatives,.

Using your knowledge of data and analytics, you will collaborate with marketing stakeholders to refine marketing strategies and contribute to continuous improvement of marketing initiatives.

**Key Activities: Analysis, Reporting & Insights**
- Design and produce visually engaging Power BI dashboards and KPI reports to integrate data from multiple sources, to convey insights and marketing outcomes
- Identify actionable marketing opportunities and potential strategies via data-driven insights: re: customer journey, engagement, lead activity, and sales
- Plan and lead analytics projects involving measurement and reporting of CRM and digital marketing campaign activities
- Assess the performance of CRM and related digital marketing campaigns to identify insights for optimization and enhancement.
- Consolidate and interpret information from standard reports. Identify and define specialized or ad hoc reports/analysis that may be conducted by other members of the team.
- Devise measurement methodologies: conduct A/B tests of various campaign strategies and target audiences, segmentations, and treatments; compute lift vs. control groups
- Summarize marketing campaign results and key learnings in presentation quality outputs (Powerpoint); communicate insights and recommendations to marketing stakeholders.
- Participate in regular meetings with the marketing teams to present findings and recommendations, with a goal of continuous improvement of marketing campaign activities.

**Key Skills and Experience**:

- 2-4 years of experience with planning and analysis of corporate scale, data-driven CRM/digital marketing campaigns
- Excellent analytical skills with strong attention to detail; proven ability to combine data-driven analytical rigor with strategic thinking to drive insights and influence business decisions
- Ability to manipulate and summarize complex consumer-level data in a relational database, using programming languages such as SQL or SAS
- Demonstrated proficiency with creation of engaging visualizations/dashboards using Power BI or Tableau
- Strong communication and presentation skills.
- Hands on experience with site analytics tools: Adobe Analytics or Google Analytics

**Education**:

- Bachelor’s degree; preferred major in a quantitative discipline (computer science, statistics or math), with business/marketing option preferred

We thank all applicants, but will only contact those selected for interviews.

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in OSHAWA, ON

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