International Recruitment Specialist

5 months ago

Victoria, Canada Camosun College Full time

Reporting to the Manager, International Strategic Enrolment (ISE), the International Recruitment Specialist will work as a member of the CI (ISE) unit with particular responsibility for the recruitment of, and follow-up related to, international student prospects originating from on-shore and on-campus activities.

Key objectives of this position will be to enhance the exposure of the Camosun College brand while introducing strategies and tactics to market to and attract engaged learners, while improving conversion rates of prospective students to the stage of enrollment. The International Recruitment Specialist will be responsible for representing Camosun College at recruitment events, educational fairs, seminars, and meetings, in targeted recruitment markets.

The International Recruitment Specialist will be responsible for coordinating and supervising key on-campus student activities including visiting delegations, educational programs, and school groups.

Note: this position entails periods of extensive independent travel to key recruitment markets as determined in the CI recruitment strategy.

B) REPORTING RELATIONSHIPS
- Reports to the Manager, International Strategic Enrolment

C) ESSENTIAL JOB FUNCTIONS
1. With the Manager develops new and effective strategies to market to and recruit international students to meet the established CI budget targets.
2. Conducts on-going evaluation and assessment of current international markets and emerging international markets. Makes recommendations to the Manager on recruitment opportunities and events.
3. As assigned by the Manager, focuses on a specific recruitment audience or market with targeted events, relationship-building activities, and direct marketing campaigns. Guide the unit’s strategy for assigned markets and become the first point of contact on behalf of the team for targeted marketing audiences.
4. With the Manager supports the development of the annual plan for CI recruitment initiatives including identifying relevant international education recruitment fairs, high school visits, education consultant seminars and events, group recruitment tours, high school counsellor seminars and direct or online marketing campaigns based on the objectives of the marketing plan and the CI business plan.
5. With the Manager develops and implements the international recruitment strategies including the development of promotional materials; advertising campaigns; website and online marketing.
6. Represents Camosun College in international student recruitment activities. Advises students on Camosun programs, processes, and services accurately and responsibly.
8. Oversees the tracking and required follow-up of international prospective student leads generated through recruitment activities through in-person or electronic communication and the use and management of the CRM system
9. Participates in relevant internal and external committees related to the international education recruitment sector.
10. Assists in building and maintaining strong relationships with international education consultants and international school contacts and provide them with orientations and training with respect to Camosun College programs and policies.
11. Coordinates on-campus and community information sessions, and other on-campus recruitment activities
12. Planning, communicating, and hosting visiting delegations from international partners.
13. With the CI Management Team, develops and manages budget for international recruitment activities

D) OTHER FUNCTIONS AND RESPONSIBILITIES
Performs other related duties as assigned.

QUALIFICATIONS:
1. Bachelor’s Degree in a relevant field. Course work or professional development in cross-cultural communication and public relations.
2. Demonstrated success in student recruitment activities and online marketing activities in a variety of markets.
3. Eligibility and willingness to undertake extensive domestic and international travel.
4. A second language is an asset (particularly Japanese, Korean, Tagalog, or Vietnamese).
5. BC Driver’s License
6. A valid passport

KNOWLEDGE, SKILLS AND ABILITIES
1. Excellent communicator in English, in writing and verbally. Articulate. Well-developed presentation skills for groups of up to 200 people.
2. Extensive knowledge of the Canadian post-secondary education system and how it relates to the systems of other countries.
3. Extensive knowledge of Immigration, Refugees and Citizenship Canada regulations and procedures related to Canadian study permits.
4. Excellent problem-solving and diplomacy skills. The ability to negotiate different cultures, environments, and situations quickly and with confidence.
5. Ability to travel independently in challenging settings for extended periods of time.
6. Demonstrated ability to build credible rapport with government and educational partners and consultants.
7. Demonstrated ability to research, evaluate and make recommendations on new marketing opportunities and too

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