Marketing Specialist

2 weeks ago

SaintLaurent, Canada Bath & Body Works Full time

**Description**

**(maternity leave replacement - 15 month contract)**

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.

The Social Media & PR Marketing Specialist reporting into the Marketing Director will be responsible for executing Social Media (Organic) and Public Relations strategies and integrating said strategies into key marketing campaigns for Bath & Body Works Canada. This person will actively collaborate with the external PR Agency and work closely with the internal marketing team, including key US partners to help develop content and strategies to drive Social Brand engagement and develop materials for media outreach.

**Specifically, this position will**:
**SOCIAL MEDIA**
- Execute strategic Social Media (Organic) plans for Canada by adapting Brand materials, including (but not limited to) Facebook, Instagram, and emerging channels (ie Threads, TikTok)
- Support Social campaign development and asset creation from concept through execution and analysis phases
- Execute day-to-day operations of the Social Media platforms, including execution of Status Updates and content publishing across channels
- Develop, write/execute and maintain accurate and up-to-date campaign content calendar across platforms
- Support analysis of engagement, content and campaigns, creating and maintaining Social Media reports / (weekly, by theme) to share with the leadership team and key business partners
- Stay current on Social trends and translate them into appropriate Bath & Body Works Canada programs
- Support patterning of social landscape and keep a pulse on competitors to identify best-in-class benchmarks, inspire campaign development, uncover trends, as well as support platform presence/usage and strategy evolution

**PUBLIC RELATIONS**
- Execute day-to-day operations of the PR programs in partnership with our external agency, including pitches, sample fulfillment, influencer campaigns and seeding.
- Support monitoring and analysis of all PR and Influencer initiatives and maintain reports.

**Qualifications**
- Bachelor's Degree in Marketing, Communications, or related field
- 1-2 years of Social Media experience in-house or at an agency
- Experience working in beauty, consumer goods, fashion or retail industries preferred
- In-depth knowledge of Social Media platforms and best practices
- Excellent written and verbal communication skills, in English and French (role supports Canada and works closely with US cross-functional partners)
- Strong team player and positive, proactive attitude with great interpersonal skills
- Ability to think innovatively and creatively and change course if necessary, to achieve desired results
- Ability to multitask, work independently and with a team are essential
- Attention to detail required
- Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines
- Proficient in Microsoft Office, with a working knowledge of Analytics and Monitoring tools an asset
- Some travel to local stores is required

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the Canada.

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