Data Analyst

5 months ago

Toronto, Canada HUB International Full time

ABOUT US

At HUB International, we are a team of entrepreneurs. We believe in empowering our clients, and we do so by protecting businesses and individuals in our local communities. We help businesses evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees. As a global firm, we offer employees resources in both technology and industry expertise, but we still maintain the local flavor of our offices. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence.

HUB is the 5th largest global insurance and employee benefits broker, providing a boundaryless array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services. With over 17,000 employees in more than 550 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions.

About the Position

**Role Description & Responsibilities**:
Conduct in-depth analysis of digital marketing campaigns to evaluate performance, identify trends, and generate actionable insights.

Utilize web analytics tools such as Google Analytics or Adobe Analytics to track and measure key performance indicators (KPIs) across various digital channels.

Collaborate with cross-functional teams including marketing, product, and sales to gather requirements and develop reporting solutions that address business needs.

Establish yourself as a trusted advisor to key business stakeholders on data and analytics.

Develop and maintain dashboards and reports to visualize campaign performance metrics and communicate findings to stakeholders.

Use SQL queries to extract data from internal databases and perform data manipulation and cleansing as needed.

Assist A/B testing, from identifying opportunities, running test, analyzing results and delivering recommendations to the business on optimization-based results

Work closely with data engineers and IT teams to ensure data accuracy, integrity, and availability.

Stay updated on industry trends and best practices in web analytics, digital marketing, and data analysis.

**Job Requirements**:
Bachelor's degree in Computer Science, Statistics, Mathematics, Economics, or related field.

2+ years of experience in data analysis, preferably in a marketing or digital analytics role.

Strong analytical and problem solving skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.

Strong SQL skills with the ability to write complex queries to extract and manipulate data from relational databases.

Experience with data visualization tools such as Tableau, Power BI, or Looker preferred.

Extensive experience with Excel.

Solid understanding of digital marketing concepts and metrics (e.g., CPC, CTR, conversion rates).

Strong communication and collaboration skills with the ability to present complex data findings in a clear and concise manner.

Ability to thrive in a fast-paced environment and manage multiple priorities effectively.

**Preferred Qualifications**:
Experience working with CRM or marketing automation a plus

Knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus

JOIN OUR TEAM

Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB, you will be part of a community of learners and doers focused on helping our leaders maximize the potential of their employees.

Department Marketing

**Required Experience**: 2-5 years of relevant experience

**Required Travel**: Negligible

**Required Education**: Bachelor's degree (4-year degree)

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