Marketing Specialist

4 weeks ago

Oakville, Canada Parklane Mechanical Acoustics Full time

**B2B MARKETING SPECIALIST**
- Full time position
- Office hours 8:30AM-5:00PM

As one of North America’s leading providers of turnkey mechanical noise and vibration solutions, Parklane is on a constant search for top industry talent. Every day we help clients their sound attenuation and vibration challenges. We do it by leveraging an agile approach to engineering, system manufacturing and turnkey implementation.

As a team-focused organization, we live and breathe our core values:
Share the wins, own the losses

Work Hard, Play Hard

Built on Client Relationships

**Challenge Accepted**

It’s through living and breathing these core values that we have been able to build a reputation both for best-in-class service and the strength of our workplace culture. Put simply, our team is committed to doing whatever it takes to help our customers succeed—and that’s why we need professionals with the experience and expertise to broadcast our expertise through in-house marketing, communications and social media initiatives.

Parklane is currently in search of a Marketing Specialist with “T-Shaped” expertise. This transformation position will form an integral role in the company’s rapid growth across North America. Specifically, Parklane needs a creative, analytical and enthusiastic Marketing Professional who is passionate about strengthening our brand position through engaging content.

Working within the Sales Business Unit, the **Marketing Specialist,** will be responsible for the day-to-day execution of Parklane’s complete marketing strategy. This would generally include content marketing, Social Media, Push Marketing, and analysis of marketing data and KPI’s. Other responsibilities include working alongside the Sales Department to develop and implement marketing collateral and advertising campaigns, maintaining promotional materials inventory, organizing trade shows, maintaining brand policies, and assisting in compiling and scheduling sales presentations.

**Key Duties Include**:

- Develop and manage all creative content that aligns with Parklane’s brand position.
- ‘Live and breath’ the operation to better understand Parklane’s key value proposition(s) and real time success stories.
- Be an energetic brand ambassador, internally and externally.
- Develop a firm understanding of Parklane’s marketing strategy and brand position. Review and recalibrate this strategy with Parklane’s leadership team on a quarterly and annual basis.
- Develop, implement all web and social content.
- Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
- Assist the Sales Department to develop lead generation programs which maximize the identification of new prospects and opportunities.
- Generate monthly thought leadership content and distribute to industry contacts.
- Ensure consistent branding across all business collateral and offices.
- Manage the updates to our website content and various business documents to support the needs of our various customer channels.
- Work closely with the Sales Department to plan, organize and implement targeted marketing campaigns.
- Lead graphic design.
- Develop and managing a content and resourcing plan within departmental budgets.
- Assist the Sales Department with planning customer events and trade shows. Including pre and post-event marketing efforts.
- Maintain ongoing industry knowledge by taking part in educational opportunities, determining market trends, and keeping track of trade publications.
- Hold yourself accoutnable for marketing’s role in achieving Parklane’s organizational goals.

**Other Duties to Consider**
- Analyze and prepare formal reports for all web-based traffic data.
- Develop integration strategy of Parklane’s CRM and Marketing Data.
- Prepare marketing reports based on sales trend data.
- Onboard and manage all external service providers (ie SEO, specialized content providers, etc.).

**Role Requirements**:

- **Energetic, passionate, and creative.**
- Strong communication, graphic and writing skills.
- Must be detailed oriented and able to provide input on strategy, content and production of marketing collateral.
- Construction knowledge is an asset.
- 3-5 years experience in Marketing with associated Degree.
- Desire to succeed in a dynamic, progressive organization.
- Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
- Proficiency with WordPress.
- Proficiency with Adobe Creative Suite is an asset.
- Experience with SalesForce is an asset.
- Ability to work well independently and also within a collaborative team environment.

**What We Offer**
- Competitive compensation.
- Variable performance bonus program.
- A stellar 100% employer paid benefits program.
- Employee professional development opportunities.
- Hybrid remote work as per company policy.
- A fast-paced and collaborative work environment.

**Salary**: $60,000.00-$7

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