Manager, Wealth Marketing
3 weeks ago
WHO WE ARE
HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage product.
Our Values, Our Passion
At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.
Customer-Focused. Passionate Advocates
Courage to Act. Do the Right Thing
One Team. One Vision
Think Long-Term. Ever-Evolving
Be Exceptional. Inspire Greatness
Reporting to the Director, Referred Marketing and Product, the Manager, Wealth Marketing will work closely with the Wealth sales team to drive marketing strategies and programs and execute deliverables that support the growth of HomeEquity Bank’s Wealth business and position us as a partner of choice for providing Canadian homeowners aged 55+ with financing. With their strong understanding of CIRO and MGA channels, they will leverage their proven experience marketing in the wealth financial services space to succeed in this role.
MAJOR ELEMENTS OF THE ROLE
- Develop and execute marketing campaigns that support HEBs Wealth business across multiple channels, which could include:
- Print, including the development of customer and partner-facing marketing collateral
- Face-to-face, including tradeshows and other events
- Liaise with Wealth partners to understand their needs to develop effective marketing campaigns
- Work with Wealth Sales to prioritize the development of marketing material and sales collateral
- Leverage financial planning software to develop case studies
- Ensure compliance with all applicable regulations for all Wealth marketing activities
- Support the management of the Wealth marketing budget, including the review of monthly costs and forecasts to ensure spending is on track
SKILLS AND EXPERIENCE REQUIRED
**Qualifications**:
- 7+ years’ experience in a marketing role within the financial services sector
- Experience with financial modelling is an asset
- Understanding of CIRO (formerly MFDA and IIROC) and MGA channels
- Ability to manage multiple competing priorities
- Confidence in reporting key performance indicators and experience in reporting and analytics
- Excellent copywriting and editing skills; the ability to create engaging content that resonates with this target audience
- A passionate, data-oriented marketing and communications expert
- University degree in marketing or communication
- Strong attention to detail, project management and organizational skills
Working Conditions Unique to Job
- This hybrid role requires working 3 days per week in our corporate office in downtown Toronto.
Our Referred Marketing team is looking for a highly motivated individual skilled in the Wealth Management space to join our team We are seeking someone who can hit the ground running and make a real impact on our company's success. If you are passionate about your work and thrive in a fast-paced environment, we want to hear from you. Join us in shaping the future of our industry and be part of a team dedicated to excellence.
WHY WORK AT HOMEEQUITY BANK?
Great Environment
HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility - an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.
We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.
A Dynamic Culture - With People at the Centre
We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024, Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.
Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.
Celebrating Great Work and People
We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy fo
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