Content Creation Specialist

2 days ago

Squamish, Canada Sea to Sky Gondola Limited Partnership Full time

**Status: Full Time, Year Round**

**Hours: 40 hours per week**
**Salary: $52,000 annually**

**Start Date: ASAP**

At the Sea to Sky Gondola, we make it easy for people to connect with the great outdoors. We work hard to make sure both our team members, and our guests, have a great experience. Join our team and work in a spectacular outdoor recreation environment with a progressive and fun organization.

Are you passionate about digital marketing?
- Are you comfortable being in front of the camera?
- Do you possess a strong understanding of current and emerging social media platforms?

If so, keep reading to find out more about the role

**Key Responsibilities**:
**1. Social Media Content Creation and Management**
- Create and manage video and image content for social media platforms, focusing on engaging short-form videos and reels.
- Manage all social media channels on an ongoing basis.
- Create and distribute blog, article and newsletter content.
- Develop and implement video content plans that align with marketing objectives.
- Handle messages, comments, and community interactions on social platforms.
- Coordinate with influencers to promote gondola experiences and tourism-related content.
- Plan and capture events and programs. Edit and prepare video/audio for distribution.
- Track monthly social media analytics to measure the effectiveness of campaigns.
- Work with our external partners to co-market events and create content.

**2. Website Content Management**
- Oversee ongoing website content updates and management. - Conduct regular website audits to ensure information is current and accurate.

**3. Platform Expansion**
- Explore new opportunities to expand our presence on emerging platforms, such as TikTok and others.
- Share knowledge of new social media trends and platforms with the team to ensure everyone remains informed about social media advancements.

**4. Content Management**
- Update the content calendar weekly with social media, newsletter, and website activities
- Manage on-site advertising including TV screens and posters.

**Qualifications**:

- Proven experience as a Social Media Specialist or similar role.
- Proven experience managing and curating content on YouTube.
- Strong writing, editing, and communication skills, with a proven ability using storytelling techniques to craft narratives that resonate with audiences and drive engagement.
- Familiarity with social media scheduling tools and analytics platforms.
- Comfortable being in front of the camera; on-camera experience is important for creating engaging, relatable content.
- Ability to create engaging content tailored to different audience cohorts.
- Creative approach with the ability to generate new ideas to increase engagement.
- Proactive use of AI tools and technologies to enhance social media strategies, streamline content creation, and leverage analytics for informed decision-making.

**Preferred Skills**:

- Experience in influencer marketing.
- Understanding of website content management systems.
- Knowledge of the tourism or outdoor adventure industry is a plus.
- Video editing: ability to create, edit, and optimize video content for social media platforms, including short-form videos, promotional content, and engaging reels. Experience in on-camera video content creation is highly desirable.
- This position is primarily focused on content creation for digital media, including social media; however, experience with traditional print media is an advantage.
- This position is a full-time, onsite role, requiring 40 hours per week.
- Typical working hours are Monday to Friday, from 9:00 AM to 5:00 PM.
- Flexibility is required for frequent evening or weekend work to support events or campaign launches, which are always scheduled weeks/months in advance.
- Ability to perform extended periods of computer work.
- Satisfactory criminal record check is required.

**Job Types**: Full-time, Permanent

Pay: $52,000.00 per year

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Discounted or free food
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program

Schedule:

- 8 hour shift

Application question(s):

- Are you aware that this position is office based and there is NO option to work remotely?

**Experience**:

- managing and curating SM content: 1 year (required)

Licence/Certification:

- Work Permit/Canadian Residency (required)

**Location**:

- Squamish, BC (required)

Work Location: In person

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