Product Manager

2 months ago

Mississauga, Canada PCI Panasonic Canada Inc. Full time

Overview:
Develops, implements, and monitors the effectiveness of product marketing strategies for Beauty, Personal Care and Massage Chairs, to achieve sales, profit, inventory and other business objectives. Reviews applicable market research, executes positioning strategies, keeps up to date on new product development. Manages the relationship between PCI and the respective factories to ensure consistent flow of products, related product information and documentation, ensure product pricing is competitive. Assists in the development of the business plan, and is responsible for leading purchase, sales and inventory forecasts.

**Responsibilities**:

- Marketing Programs - Upon approval implements marketing programs including communication to sales, suppliers, and distributors. As required works with Corporate Brand Management to develop media or for use in packaging, displays or brochures.
- Develops contests, coordinates exhibit, shows, customer presentations, product launches and internal events. Sources and orders promotional materials, ensures timely processing of approved co-operative advertising programs, and ensures proofreading of all layouts is completed.
- Business Management - Reviews purchase and sales levels, pricing, operating margins, costing, and sets market pricing and discount structures, for assigned products and ensure ongoing business plan objectives are met.
- Ensures that prices lists are maintained and appropriately delivered for all product categories. Assists in the development of the business plan and department budget. Reviews, and recommends changes to PSI forecast to ensure it will satisfy new product launch, or promotional requirements.
- Factory Liaison - Manages the relationship between PCI and the respective factories to ensure consistent flow of products, related product information and documentation, and ensures product pricing is competitive.
- Directly undertakes price negotiations with factories. Keeps up to date on new product development. Provides feedback to the factory regarding market conditions, expectations, and recommend changes.
- Market Research - Reviews and analyzes market research produced by third parties keep up to date on market trends and other conditions affecting products such as economic, demographic, competitor information, dealer and distributor specific profiling, market size, penetration, marketing practices, and sales trends.
- Oversees the work performed by logistics staff in connection with the needs of key accounts, the annual volume rebate program, agent commission, credit notes and the administration of promotional program dockets.
- Prepares a monthly review of the business for the Director outlining wins/losses, challenges and opportunities.
- Demonstrates in-depth understanding of the business and all of the levers required to win. Presents new strategies and report on prior tactical executions supporting prior strategic initiatives. Outlines requests and present business cases for those initiatives. Provides updates on ongoing projects.
- Engages in customer facing activities as required by management and colleagues. Assists in preparation of presentation materials and maintains once developed

Qualifications:

- College or University Degree - 3 to 4 years' bachelor's level in Marketing, business or equivalent.
- 7 to 10 years of related work experience.
- Excellent problem-solving skills to develop customize solutions from various options.
- Good interpersonal skills to negotiate and build rapport with internal and external stakeholders.

**BENEFITS & PERKS - WHAT’S IN IT FOR YOU**:
Panasonic Canada prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.
- Comprehensive Medical, Dental and Vision Coverage with a Health Spending Account
- Panasonic Retirement Pension Plan (RPP/DCPP)
- Group Retirement Savings Plan (RSP)
- Generous Parental Leave Top Up
- Education Assistance Program/ Tuition Reimbursement
- Employee Purchase Program
- Employee & Family Assistance Program (EFAP)
- Competitive Rates on Home and Auto Insurance
- Employee Volunteer Program - Paid Time Off for Volunteer Days
- Onsite Events
- And many more benefits & perks

**HYBRID WORK MODEL**

Panasonic Canada Inc. supports a hybrid work model. We understand that flexibility is essential for employees to do their best work while also balancing personal and life needs. Employees can expect to be in the office for a variable number of days per week based on the needs of the business unit, while having the ability to also work remote.

Panasonic Canada Inc. offers a Flexible Work Options policy which includes the ability to work remote, mobile, and create a compressed work schedule.

**WHO WE ARE**:
Meet Panasonic Panasonic Canada Inc., a subsidiary of Panasonic Corporation of North America, is a leading provider of Consumer Lifestyle technologies, as well as innovati

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