Junior Marketing Associate

6 months ago

Vancouver, Canada Pearl West Full time

**ABOUT PEARL WEST**:
This is an opportunity to join our rapidly growing team in Downtown Vancouver, British Columbia. Here at Pearl West, we are a rapidly growing business within the e-commerce industry focusing on buying, selling, and launching brands. Over the last few years, we have grown at an average rate of 30% each year. This newly-created position will be an integral part of our team as we embark on the next phase of our growth.

Established in 2018, Pearl West is quickly becoming a leader in offering the industry. Our creative marketing campaigns have quickly earned us brand recognition, and a reputation for being a breath of fresh air in our industry.

We believe that business needs to be innovative and creative in order to thrive, and we think it's important to provide an exciting and vibrant place to work. Culture is the driving force to our success and feeds into every aspect of what we do.

But we admit we're not for everyone. We're successful because we have high standards, work hard, and hire smart people with strong critical thinking skills - people who are honest and confident enough to say “I don't know - BUT I'll find out” People whose burning questions during interviews include “How many sick and vacation days do I get?” need not apply. Your time here will be fast and furious and quite the ride. But the rewards are plentiful.

**ROLE**:
This Isn't Just Marketing, It's a Way of Life. Welcome to Pearl West. We're not just a holding company; we're a growth machine. With a family of Direct-to-Consumer brands built from scratch or meticulously acquired, we're entirely self-funded.

**Here's what you're stepping into**:
You're taking on a junior marketing role, but it's no ordinary gig. You'll have a seat next to our CEO, diving deep into crafting marketing strategies to attract new customers. Whether it's for one brand or several, you'll have a hand in it. And here's the real perk: while there isn't a formal mentorship program, you'll receive invaluable insights and coaching from the CEO. You'll gain hands-on experience, knowledge, and the skills to become a top-tier performance marketer. So, if you're hungry to learn, grow, and play a key role in our success story, you've landed at the right spot.

**Who Thrives Here?**
- You're a Die-hard Worker: Your work ethic is non-negotiable. Whether it's weekends or late nights, you put in what it takes.
- Your Curiosity is Unyielding: You're not just a marketer; you're a proactive learner always hunting for the next big thing in marketing.
- You're a Solo Problem Solver: Resourcefulness is your middle name. You don't wait to be told; you just do it.
- You Dream Bigger Than Most Dare To: 'Impossible' isn't in your vocabulary. You set jaw-dropping goals and chase them down with voracity.
- You're a clock-watcher who grumbles about work hours
- You wait to be spoon-fed tasks and solutions
- You're content with mediocrity
- Learning isn't your thing

**Core Values**:

- Untamed Ambition: Aim for the moon, but make plans for Mars.
- Transparency as a Virtue: Open dialogue and no withholding. Trust is currency.
- Resourcefulness at Its Finest: Doing whatever it takes should be your second nature.
- Insatiable Knowledge Cravings: Be hungry for marketing wisdom; read, learn, apply, and then do it all over again.

**Key Responsibilities for the Junior Marketing Associate**:

- Strategic Execution: Efficiently implement and execute established marketing strategies, ensuring alignment with overarching business goals.
- Leadership Development: Demonstrate the capacity to cultivate leadership skills, with the potential to helm a team of dynamic growth marketers in the future.
- Acquisition Strategy Analysis: Evaluate and refine existing customer acquisition strategies, ensuring a data-driven approach to optimize outcomes.
- In-depth Competitive Research: Engage in comprehensive market analysis, pinpointing industry benchmarks and understanding competitor dynamics.
- Customer Acquisition Focus: Prioritize and excel in deploying paid social campaigns to effectively drive new customer acquisitions.
- Performance Marketing Mastery: Gain and showcase a robust understanding of both performance marketing tactics and direct response strategies.
- Ad Creative Excellence: Oversee the creation, optimization, and management of high-converting advertising materials to ensure captivating audience engagement.
- Conversion Rate Optimization: Skillfully enhance landing pages and sales funnels, driving an uplift in average order value (AOV) and ensuring immediate order profitability.

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