Product Manager, Lead Ads

6 months ago

Vancouver, Canada TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us

TikTok’s Lead Ads team is part of the TikTok Monetization Product organization and is responsible for building lead generation solutions that enable businesses to create seamless interactions with their customers while ensuring our community feels comfortable and safe on the platform. This team aims to provide intuitive, simplified solutions that grow advertiser activation, retention and ARPA via enhanced delivery experience, performance and higher ROI.

We're looking for an experienced Product Manager to build highly scalable machine learning products that determine what ads billions of TikTok users see and engage with. You will be responsible for helping 'millions' of advertisers improve their return on ad spend, growing overall monetization efficiency, and protecting the experience of our users, creators, and community through an industry-leading recommendation system.

**Responsibilities**:

- Responsible for lead generation client's revenue on TikTok; Enable advertisers to achieve true business value with upper and lower funnel objectives
- Analyze and diagnose business problems, identify client's pain points and priorities, lead short and long-term business strategy and implementation plans of responsible area
- Manage the product lifecycle end-to-end (bidding tool, user journey optimization, targeting solution, native & Ads traffic combination, etc.), working with globally cross-functional partners for successful development, go-to-market, operation, and demand-generation efforts to provide end-to-end solutions for lead generation clients

**Qualifications**:
Minimum Qualifications
- BA/BS degree in Computer Science, EE, Mathematics or Statistics, or equivalent practical experience. Experience with machine learning/recommendation systems is a plus.
- 3+ years experience in online advertising in a product management role, with demonstrated expertise in the management of a product (or portfolio of products) through the software development lifecycle, from conception to launch to ongoing performance measurement and optimization.
- Fast learner with a good sense of judgment and original thinking.
- Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Information
The base salary range for this position in the selected city is CAD$ 113760- CAD$ 227240 annually.

The compensation for this position is based on a monthly compensation structure. The range specified is the expected annual compensation for a person in this position.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee and dependent's extended health care insurance. As well as Short/Long term Disability, Basic Life, Survivor Benefit and AD&D insurance plans.

**Our time off and leave plans are**: 11 paid holidays per year plus 19 days of vacation (prorated upon hire and increased by tenure) and 7 paid sick days per year as well as 13 weeks of supplemental paid maternity leave top-up and 10 weeks of Supplemental Paid Parental Leave top-up.

We also provide generous benefits such as RRSP company match, EAP, gym and cell phone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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