Activation Strategist, Audio

1 month ago

Toronto, Canada True Media Llc Full time

**The position is located in Toronto, ON; hybrid work schedule: in office/remote.**

**Essential Duties and Responsibilities **(Other duties may be assigned)
- ** Media Strategy/Tactics**:

- Participate in media buying discussions relative to assigned client portfolio and channels. Develop and execute each client's tactical media plan within relevant channels and subsequent execution and delivery.
- **Measurement and Delivery** - Understand reach/frequency goals developed by the Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup among channel specialties.
- ** Negotiations**:

- Negotiate the best (not necessarily the lowest) possible rates that will deliver planned exposure. Secure relevant added value for all clients.
- ** Vendor Relationships** - Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches/opportunities.

**Qualifications **To perform this job successfully, an individual must be able to perform each essential duty competently. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 3-5 years hands-on media buying experience within radio and audio
- Have a strong understanding of media fundamentals including media math, reach/frequency, consumer/market research, plan development, analytics, measurement strategies laddering to business goals, etc.
- Must be able to communicate with supervisors and team leads regarding tactical strategies, ad specifications, and campaign delivery requirements.
- Must be able to analyze metrics from campaigns and provide insightful and constructive observations/recommendations to internal teams and clients.
- Must develop and maintain positive relationships with vendors and demonstrate good negotiation skills that lead to competitive media rates for clients and agency.
- Proficient with media tools and systems, including Numeris and Nlogic Lens, among others.
- Demonstrate ability to successfully train and mentor others through internal training sessions and coaching.

**Education**
- College Certificate with concentration in advertising, marketing or communications preferred

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