Content Marketing Manager

2 months ago

Toronto, Canada Dentalcorp Canada Full time

Who you are

You are a service-oriented and innovative professional who is eager to be a part of a fast-growing organization that enables the best to be even better. You have experience as a Content Marketing Manager and are looking for the opportunity to provide your expertise and to drive change within an exciting industry. You love working in a collaborative team environment, but also enjoy your autonomy to accomplish tasks and provide excellent service to our Partners and their teams. As an individual who is driven by excellence, you are eager to contribute the success of one of Canada’s Best Managed companies.

In this role, you will
- Develop a content strategy to boost new patient acquisition for the network.
- Build and manage the content engine for high-quality content production.
- Identify and manage external content vendors/writers.
- Explore AI technology to enhance efficiency.
- Create engaging content for various digital formats.
- Collaborate with cross-functional teams for brand consistency and insights.
- Monitor web analytics to assess the impact of content.
- Utilize research and project management tools.
- Seek innovative ways to improve performance and processes.
- Collaborate with the broader marketing team.
- Work with the SEO Manager to create detailed content briefs.
- Identify creative opportunities to expand content into video, audio, and graphics.

What we're looking for
- Minimum 5 years of hands-on Content Marketing experience.
- Experience with large websites and/or multi-location businesses.
- Strong collaboration with SEO teams.
- Expertise in various content formats.
- Ability to leverage data for decision-making.
- Self-starter with strong organizational skills.
- Understanding of marketing principles and strategies.
- Excellent communication and interpersonal skills.
- Familiarity with CMS and project management tools.
- Proficiency in web analytics tools.
- Strong analytical skills.
- Enthusiastic, self-motivated, and detail-oriented.
- Innovative and logical problem-solving skills.
- Bilingual proficiency in French and English considered an asset.
- Previous experience in healthcare companies considered an asset.
- Experience with AI technology for content production considered an asset.
- Collaboration with CRO teams on experimentation considered an asset.
- Experience with audio, video, and social media content considered an asset.

About dentalcorp

dentalcorp is Canada's largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada's most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

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