Marketing Specialist

3 weeks ago

Hamilton, Canada McMaster University Full time

**Schedule**

Monday - Friday 8:30 a.m. - 4:30 p.m. Hybrid

**Education Level**
3 year college diploma in marketing or related field of study

**Career Level**
Requires 3 years of relevant experience

**Job Summary**

**Representative Duties & Responsibilities**
- Support the development of campaigns and program marketing plans with clearly defined goals, objectives, target audience, marketing mediums, and performance metrics.
- Consult with key stakeholders and program managers to develop and implement comprehensive program marketing plans that align with department plans.
- Plan and coordinate execution of campaigns by determining the creative direction for all advertising and communications while ensuring compliance with University brand standards.
- Coordinate and communicate content requirements and production deadlines to key stakeholders to ensure that deadlines and objectives are met.
- Evaluate website usability and relevance and track ongoing maintenance by making necessary additions and changes to website content.
- Develop and track posts and communications across all social media communities.
- Review, analyse, and calculate program return on investment for marketing campaigns and initiatives.
- Develop and deliver presentations for internal and external partners.
- Provide evidence-based recommendations for future strategic approaches, campaign structures, and activities to further business goals.
- Complete research that includes competitive reviews, qualitative consumer focus groups, and industry trend analysis, and campaign testing across multiple market segments.
- Develop qualitative and quantitative surveys and conduct interviews and focus groups with students, professionals, employers and prospective clients to explore the effectiveness of marketing strategies.
- Coordinate and execute joint promotional events, activities, and publicity strategies for internal and external opportunities such as information sessions, speaking engagements and professional conferences.
- Track and analyze the marketing budget to ensure that proper spend, forecasting, reconciling, and allocating of expenditures are aligned.
- Prepare cost-estimates of time and resources required for diverse marketing initiatives and events and ensure they meet expenditure spend requirements.
- Negotiate terms of service with various suppliers, agencies, distributors, and designers.
- Remain current with developments in design and graphics software, social media platforms, and trends in the marketing field.
- Remain current with Canadian and international government legislation, ethical standards, and policy documents which relate to marketing, data collection, privacy, and accessibility.

Supervision
- Provides functional guidance on an ongoing basis

**Qualifications**:

- 3 year college diploma in marketing or related field of study.
- Requires 3 years of relevant experience.

**How To Apply**

**Employment Equity Statement**

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

Job applicants requiring accommodation to participate in the hiring process should contact:

- Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 23679

to communicate accommodation needs.

**Vaccination Policy Statement**

The University is committed to providing and maintaining healthy and safe working and learning environments for all employees, students, volunteers and visitors. The University’s Vaccination Policy-COVID-19 Requirements for Employees and Students (the “Vaccination Policy”), requires all McMaster community members, including employees, accessing a McMaster campus or facility in person to be fully vaccinated or to have received an exemption from the University for a valid human rights ground. While the Vaccination Policy is currently paused, it may resume quickly and on short notice, as informed by public health advice and direction. Should it become necessary in future to resume the Policy, all community members will need to demonstrate compliance at that time. Successful applicants in those positions that work in host hospitals or other healthcare sites that have active vaccination mandates in place will need to comply with these and any other health and safety measures necessary as part of their appointment. The University will continue to follow the guidance of public health organizations to define fully vaccinated sta

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