Content Specialist

2 weeks ago

Montroyal, Canada AMG Medical Full time

As a Content Specialist, you'll be at the forefront of our content creation process, targeting both English and French-speaking audiences. You'll play a key role in defining target audiences, managing content creation and publishing, and monitoring content performance.

**Key Responsibilities**:

- Report to VP eCommerce & Digital Marketing
- Develop a content calendar for various platforms, including social media, blogs, and microsites.
- Create and oversee content for product launches, lead generation, and brand
- Edit, proofread, and enhance content from internal and external sources.
- Collaborate on messaging and positioning with different stakeholders.
- Develop storyboards for customer case studies and corporate materials.
- Update and optimize existing content for SEO and brand consistency.
- Manage content using systems like Shopify, Akeneo and HubSpot.
- Work closely with the design team for creative content development.
- Research market trends in the healthcare sectors.

**Requirements**:

- Minimum 3 years of experience in content marketing
- Experience in simplifying complex technical concepts for broad audiences.
- Strong knowledge of social media and digital marketing strategies.
- Proactive and able to work collaboratively in a team environment.
- BA/BSc degree in Journalism, Marketing, or a relevant field.

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