Analyst, Insight Marketing

1 month ago

Montroyal, Canada Groupe Marcelle Full time

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.

Groupe Marcelle is currently looking for an Analyst, Insight Marketing - Innovation for a permanent full-time position.

Reporting to the Senior Manager, Market & Consumer Intelligence - Innovation, the Analyst, Insight Marketing - Innovation will support all different research initiatives to understand our consumers.

WORK ENVIRONMENT
- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (twice a week at the office).
- Growing company.
- A dynamic team of professionals.
- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, pension plan, bonus and holiday vacation).
- Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE
- Design research programs, using most appropriate quantitative and/or qualitative methodologies, to identify business opportunities and to address business needs of GMI’ brands and products.
- Deeply understand the target consumer to drive a stronger relationship with our brands.
- Conduct, analyze and present key findings/insights from primary research using licensed quantitative tools.
- Conduct, analyze and present key findings/insights from secondary research using licensed quantitative tools.
- Accelerate innovation via strategic project support, concept development, and by conducting thoughtful primary research.
- Synthesize latest relevant trends from secondary resources to identify most compelling sources of changing consumer purchase behaviours. Share insights with broader innovation and marketing team on a regular basis.

WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor’s degree in research marketing, sociology, psychology, or any related field.
- 1 to 3 years of experience in an Insights role within a B2C environment.
- Track record of extracting key insights and translating them into workable recommendations.
- Knowledge in quantitative and qualitative market research methods.
- Experience in the beauty industry (an asset).
- Experience with SPSS (an asset).
- Strong Excel and PowerPoint skills.
- Knowledge with Microsoft Office.

AND IF YOU ARE
- Bilingual, English and French, both written and spoken as this position will require to conduct research and read documentations in both languages.
- Excellent in oral and written communication and presentation skills.
- Able to synthesize information from multiple, sometimes incomplete, data sources and to identify a coherent narrative.
- Positive, curious, creative and innovative with the ability to energize and influence.

The task and responsibilities listed above are summaries and indicatives.

TO APPLY

DIVERSITY AND INCLUSION

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

The use of the masculine gender in this document refers to both men and women.

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